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April 17, 2014

Google Algorithms Operate On A Sliding Scale - Office-Hours Notes

Joshua Berg - 8:11 AM

Key topics from Webmaster Central Office-hours Hangouts with John Mueller.

1. For all our algorithms we try to have a sliding scale between how they react to a site.
2. But wait, can't TRUST be turned Off through a Manual Action?

Google Panda, as well as Google Penguin, all operate on a sliding scale, in the sense that these algorithmic penalties are not used as on / off switches. Some websites with serious issues may get heavily filtered, others with only moderate quality problems may get filtered lightly.

+John Mueller's regular Webmaster Central Office-hours Hangouts have been helpful & informative as usual.

This week I'd like to share some points from his Hangouts that have recently been the subject of discussion on whether certain of Google's algorithmic penalties operate on a sliding scale, or are just all "On, or Off".

Apparently interest in this topic started 2 weeks ago with a tweet from Matt Cutts...

"@chipnicodemus I'd recommend continuing to clean backlinks though. You still have a very mild case of Penguin."


That topic was continued here at Search Engine Watch on April 8, 2014, A Very Mild Case of Google Penguin? as well as quite a number of other SEO blogs.



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We do pretty much for all of our algorithms, we try to have like a sliding scale between how they react to a site. And it's never the case that something is either "on," or "off," because there's always this lot of room in-between. - John Mueller

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March 18, 2014

Agent Rank is here! The Google+ Verified Entities Authority Blueprint

Joshua Berg - 11:16 AM

Google+ was built on Agent Rank's link based reputation score template - AgentRank+ Part ①

1. Agent Rank the Patent Vs. Author Rank the shifting baseline.
2. Separate Google Author Credibility Score based on authenticity.
3. Back to square one for answers in the Agent Rank patent.
4. AgentRank+ is the Plus in Google+! The blueprint for G+ authority.
5. All ⑭ Claims of the Agent Rank patent already active as described.
6. The Million $ question: Does AR already affect ranking in Search

Agent Rank Plus - Part 1 - The Google+ Verified Entities Authority Blueprint Exactly one year ago I published, Is Google+ Page Rank the culprit behind the current suspicions of active Author Rank? The first of my PageRank in Google+ series titled. The story came about during a period of much analysis & discussion on the topic of what could be giving the noticeably strong ranking authority in Google Search to certain reputable Google+ Profiles, which tended to easily outrank all others, even outranking profiles with reshares of their own posts.

These reputable authors did not have nearly as high numbers of followers as some others, nor even as many +1's & comments overall, yet their uncanny ability to receive high exposure both in the Google+ platform itself & high ranking in personalized & non-personalized search were noticed by many.

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” – Google Chairman Eric Schmidt (Feb, 2013)

For quite some time I had noticed that the Google+ Profiles (which are Authors) and the Google+ Pages (which are Publishers) all have their own PageRank score (viewable under certain conditions), which I referred to as Google+ PageRank or G+PR and that the entities with the highest G+PR score always had the strongest ranking authority.

March 6, 2014

How Google Plus SEO Affects Posts & Search Rank - G+ SEO 2014 ④

Joshua Berg - 6:32 PM

How does engagement affect the ranking authority of individual Google+ posts?


1. Mystery of the social media post's ranking roller coaster.

2. Google+ content changes authority with the flow of the stream.

3. In search of the elusive Google+ post authority source.

4. G+ rocket booster gets pages seen, but then pages must carry it.


Google Plus SEO - Part 4
The biggest question about our Google Plus SEO topic is probably, "How does Google+ content behave in the Search ranking, both the posts themselves & the website pages shared on G+ in post links? Does sharing links to our pages in posts help the ranking of those pages in Search?"

Many of us who've been sharing our blog articles, or website pages almost exclusively on the G+ platform, have seen excellent results for the same content in search time and again. While others have seen inconclusive or no improved search ranking results at all.

So why is there still quite a variety of opinions on this & why isn't everyone seeing the same results? It is often not well understood that there are a wide range of factors & habits that affect optimal results for every profile, page & post, including but not limited to the following...


February 7, 2014

PageRank Crawls & The Missing G+ PR Phenomena - G+ SEO 2014 ③

Joshua Berg - 2:29 AM

Jump into the Grid of Information Retrieval Technology for Answers



1. The phenomena of the missing Google+ profile PageRanks.
2. A deep dive into PageRank Iteration Optimization for answers.
3. Recrawl Scheduling Based on Information Longevity.
4. Google Realtime - the social search break up in favor of Google+.
5. John Mueller speaks out - on not using G+ just to build PageRank.









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Google Plus Authority is Powered by People - G+ SEO 2014 ①
My Google+ SEO Ideas Confirmed At 322 Days - G+ SEO 2014 ②
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In this article I'm going to explore several phenomena, the first being an older mystery and then a new one, and by delving into answers for the first, see if we can find the answers to the later. So let's jump into the into the Information Retrieval technology grid to see what we can find.


Phenomena #1

Most of the PageRank Toolbar (TBPR) updates show considerable lag between the time rank appears for pages & the time new pages are created. When TBPR updates occur the data there is never entirely current & usually appears to be a few months old.

Question: Why do all the TBPR "updates" not show the most recent PageRanks?



Phenomena #2

After December's PageRank 1213 update, as many as 2 thirds of Google+ profiles & pages are no longer showing any TBPR, their ranks formerly showing from the PR 0213 update, have now been blanked out from all available PR viewing tools.

Question: Where did the G+ profile TBPR's go and why? When will we be able to see them again?



Phenomena #3

While new PageRank collected for pages never appears immediately in the TBPR updates, penalties that have been manually applied to websites & pages even just prior to the update, can be reflected there immediately. And there are stories from afar (now confirmed) of other phenomena, that manual actions lifted might be quickly reflected in the TBPR, without even having to wait for the next update.

Question: Is some of the data in the TBPR more current than other data?


[Due to limited space, for Phenomena #3 I will continue that story in a follow up article, for which there are still many Google+ details to share. Be sure to follow me on G+Joshua Berg and SHARE THIS BLOG.]




1. The phenomena of the missing Google+ profile PageRanks.

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In phenomena #2 I have observed that, after December's PageRank 1213 update, as many as 2 thirds of Google+ profiles & pages are no longer showing any TBPR, their ranks formerly showing from the PR 0213 update, have now been blanked out from all available PR viewing tools.

I recently did an in-depth analysis of PageRank of Google+ profiles & pages, comparing over 700 profile PR's from the February PR 0213 update, with the recent PR 1213 update, so you are welcome to look at those comparisons here.



January 28, 2014

My Google+ SEO Ideas Confirmed At 322 Days - G+ SEO 2014 ②

Joshua Berg - 9:51 AM

John Mueller: "if it's not nofollow... then we can forward the PageRank we have there."

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1. My G+ SEO principle: Apply basic rules, don't create new ones.
2. Facebook and Twitter down. That just leaves... "Oh! It's us."
3. A year later, I talk with John Mueller & confirmation arrives.

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Following are just some of the Google Plus SEO principles I've written about, or will yet cover, that are important to explaining how & why my ideas about G+ ranking work. Many of these are common formerly known principles of indexing, ranking & passing authority within Google's Search index. Then based on my observations (now it's confirmed knowledge) that Google indexes G+ content & ranks it the same as any other, I have applied these ideas to my following Google+ ranking principles.

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1. Google's index algorithms treat Google+ Profiles, Pages & content like any other site on the web.

2. Google+ Profiles, Pages & Posts, pass / receive PageRank once indexed by Google Search.

3. The effect of Google+ links on search ranking? "We treat that as any other link that we can find."

4. The index passes appropriate PageRank to Google+ content by the same follow or nofollow rules.

5. Any Google+ profiles, pages & content not indexable (ie. set private), will not pass PageRank.

6. Google Plus does not have, nor give, authority of itself at all.

7. The authority given and received in Google+ comes from people (in the form of shares/citation).

8. Google bots reach & then follow on from Google+ content just like any other web.

9. Crawling is done by spiders who like to crawl on webs, they don't like orphaned dead-end pages.

10. Google+ content is not parsed and then ranked in Google's index by independent algorithms.

11. We don't have to test/theorize about new G+ algorithms, this all happens in the current indexing.

12. Plus 1's are not a ranking signal, but can help find content if +1 pages are public (indexable).

13. I was wrong insinuating earlier that G+ PR might not be "extremely similar." The PageRank throughout the web & Google+ are actually one & the same, what my wording should have emphasized better is that, it's only the G+ structure that's different.


While I'm discussing PR here, let's not forget that traditional PR would be associated and passed on based on particular pages, but G+ [profile] streams are not pages at all. So we can presume they will have similar results, [Emphasis here for what I meant] but obviously the structure would be different.  I also think that PR has evolved considerably and comments Matt has made [regarding Penguin & Disavows] also prove it, within the last year, or so. [Crossed out as inaccurate] We should not expect G+ PR to necessarily be extremely similar to PR as we have traditionally perceived it." Mar 11, 2013 - Joshua Berg


And I'm bringing this up about the structure of the G+ unidirectional stream being quite different than traditional webpages as a point of note, because I'll be explaining in another article why this also causes considerably different behavior in G+ post search ranking from traditional pages.


So how did we get on this story of PageRank in Google+ & its significant implications for SEO?


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