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December 12, 2013

A Bird of Another Feather - The New PageRank Analyzed, Part 1

Joshua Berg - 8:23 AM

Link schemes make way. Will PageRank again become a reputable symbol of authority?


1. How was this PageRank 1213 Update different from the others?
2. Recalibrating? - Joshua musing a Y2K of the PR Toolbar.
3. The real skinny on, "How PageRank updates work?"
4. PageRank is "always updating, it's continuous and continual."
5. The PageRank 1213 Update is only current up till September.






On December 6th, 2013, a Google PageRank Update rocked the SEO industry. Not only were webmasters not expecting it, some had even predicted the PageRank Toolbar updates might go away altogether. This after Matt Cutts suggested he'd be "surprised" if we'd even have another update this year, not to mention all the other changes Google has been making.

Personally I was not surprised these PR Toolbar updates have continued, as I believe they can provide more value now than they ever did before & not just to the SEO community, but to the web at large.

In May Google let loose Penguin 2 and then in August arrived Hummingbird, finally in December we have the rarest PR Toolbar update ever, and she is definitely a bird of another feather, compared with any of the past updates. I'm calling her PageRank 1213.

It has been almost a year since the last PR Toolbar happened in February & the Google Search algorithms have changed unprecedentedly since then. "So what has that got to do with PageRank?" you say. "Those changes are entirely separate algorithms & have nothing to do with them." But is that really so?

Well, I'm going to tell you exactly what they have to do with it & why this was not just "another" PR Toolbar Update. I'll also answer a number of other questions like...

  • Why does the PR of my website & so many others appear to have dropped?
  • Why hasn't my PR increased in spite of all the quality link building I've done?
  • Why do many newer pages & sites show no PR at all, despite receiving many links?
  • Where did Google Plus PageRank disappear to & can I find my new profile PR?

September 23, 2013

In-depth Articles, Evergreen & Fresh Content, a Golden SEO Goose

Joshua Berg - 3:51 PM

The high value of Evergreen Content & Google's In-depth Articles Markup.










Evergreen articles & content freshness, a golden goose of SEO. Let me explain my experience on how this works so fabulously well & towards the end I'll share a freshly valuable tip. Today +Mark Traphagen shared a fantastic post that reminds us of the high value of fresh content & he is right on with this one.







Once in a while I share some inside SEO tips of high value not commonly discussed, this is one of those tips. In fact it's been one of my secret weapons for a while, so don't go spreading this around. Shhhh...

For the last few years keeping content freshness has been a golden goose of mine where other factors were either difficult, or changing too much. Very high freshness even beat out many of the penalty algorithms when they first started hitting hard & I didn't really understand them.

I'll take this up a level here & talk about Evergreen Content, or articles. The best example of this is Wikipedia, it's how all of their content is structured & one of the strongest factors that have kept their content so highly relevant in search, but also to the users (value to users = value to Google). It tells Google, "this is still good content & it's just as relevant as it ever was."

On some websites I have built a good portion of content around this concept & setup a month by month schedule, where I would come back even once a week, or more and add to, or change the content appropriately. Some of these articles I would intentionally not add all aspects from the beginning and just keep adding sub-topics to & this would keep it highly relevant.

Note: when I'm talking about updating that frequently, this is an evergreen topical article, not a blog post. Blog posts can certainly be updated with value, but they're not structured for as frequent an updating as evergreen articles. The way Mark explains updating a blog type article with new & relevant information is just perfect.

So in my opinion, creating useful & industry, or topic relevant, in-depth evergreen articles, is simply a very effective SEO tool.

Now I said I have a freshly valuable tip & that is this...

September 19, 2013

Google+ SEO? Google Plus is a Space Station, Not a Gas Station!

Joshua Berg - 1:34 PM

Is Google+ The Most Powerful SEO Ever? The G+ Ranking Debate - Part 1


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1. Ye do err not knowing the power of Google Plus
2. What Are The Powers of Google+ SEO for Search Ranking?
3. Another "Study" and the Google+ SEO Debate Rages On

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For all the Google Plus SEO articles I've written, I think the wider principle of this hadn't totally clicked with me until this last discussion. I myself have tried many of the Google+ "tricks," tested this and that, or tried to isolate & understand more of the results. I'm one of those who came to Google Plus seeking "the power," not seeking people. I didn't know where the perceived ranking authority came from, or how to get it. All I knew is what most people figured, make lots of posts & get lots of followers, only to figure out later on it was neither of these. It wasn't till I finally understood that some of the most basic Google algorithms were at play here, that I started writing the now famous series PageRank in Google+.



Lately I've been asking, why are we still arguing about whether there's Google+ ranking power at all? We all know it works and we've been backwards & forwards over it every way to be imagined. Then a new experiment comes out & everyone's running for the exits. Well, if it's on the Internet it must be true, right?



1. Ye do err not knowing the power of Google Plus

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Here lies one of the biggest misunderstandings of the Google+ social media platform to enhance our Search Engine Optimization (SEO), or Social Media Optimization (SMO), it is just a platform and nothing more, it is a big empty shell. Google Plus does not have, nor give, authority of itself at all. Nevertheless it is an ingeniously crafted & unprecedentedly versatile social media platform, which when wielded properly has unlimited potential, for not only SEO, but also SMO, Internet marketing, content marketing, brand building, reputation building, reputation management, mass marketing and... anything else you want to make of it.




Google Plus does not have, nor give, authority of itself .



To relate that concept let me refer to the powerful Wikipedia. What was it that made Wikipedia the most successful knowledge base in history, collecting & organizing such vast quantities of knowledge where so many others had failed? It was the simple & versatile open source platform on which it was built called MediaWiki. From the beginning, it was just a platform, yet by itself did not at first contain any knowledge.


Prior to the invention of Wikis the majority of information management systems worked in a more singular manner, organizing content consecutively, such as forums, bulletins & some databases. The versatility of the Wiki's eventual design, allowed an unprecedented amount of people to work on & build in the same environment, in unlimited directions, yet in a uniform way. The real knowledge (is power) then came from the people & ultimately morphed into an unimaginably vast knowledge-base of man's collective minds.


To make that point clear, when you first setup your Google+ Profile, a new Page, a new Community, a new YouTube Channel, etc., the authority (power, link-juice, PageRank) you have is ZERO (technically there's an insignificant amount) and the first ranking authority to your profile will probably come from linking in your own website.


If you then get started sharing, or dumping links, but receive no significant engagement back (including from outside Google+), not only will you get absolutely no results, but you could conceivably give away so much link authority that you end up spinning your wheels endlessly trying to get it back, or even be better off starting over.


The shares you give in Google+, the links and the +Mentions you make, will then give no ranking authority at all. In fact, in some cases you are likely to see the opposite, where you're linked content progressively loses value due to the sheer number of worthless outbound links you've created. In this sense, I have seen some profiles, or communities turned worthlessly into what we used to call, Link Farms.


For more on this topic and an in-depth explanation of where you get authority in Google+, read my PageRank in G+ series.


Many of us who've used the Google+ platform for a while have seen the full potential, as well as strong affects on search ranking of our content. Yet, we still find ourselves arguing about whether it's in the "+1's," or the "hyperlink share," or the "hyperlink re-share," or the "comments," or the "+Mentions," or the "AuthorRank," etc? The real ranking power of Google+ is THE PEOPLE! If we haven't seen that by now, we might just be too close to the forest to see the trees.



The real ranking power of Google+ is THE PEOPLE!
Social Media Optimization for SEO. The Future of Search.



Studies that try very specifically to measure the exact search ranking value of a single aspect of Google+ are generally missing the big picture entirely. They impossibly attempt to isolate a single factor, while not understanding that the entire conduit of the Google+ platform is irrevocably entwined and the search engine algorithms are not fixed, but constantly in flux and working in many layers. But even if we could measure all of those things, there is still more than that, the power is the people.



Attempts to isolate & quantify singular ranking factors typically fail.



Google+ is not a place to fill up your blar with link juice and go home (blog+car). The many people who come to G+ thinking that way are invariably disappointed, because it just does not work like they think it does.


Google Plus is a space station, Not a gas station. And from this station we can launch missions untold to the furthest galaxies of the Interverse & bring back limitless power & authority.




The way I see it, the possibilities on Google+ right now are endless.



If we use all of the powerful tools Google has given us, coupled with some knowledgeable understanding, we will see that amazing things can happen. So let's talk about the specifics of Google+ so far. I decided to start with the list of first direct & secondly indirect search ranking benefits we can get from Google+.

September 14, 2013

Important SEO News & Updates from the Google Webspam Team

Joshua Berg - 2:46 PM

Fighting penalties & spam, the latest from Matt Cutts & Webmaster Central



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1.  Matt Cutts on Webmaster Tools showing more link details
2. Matt Cutts on Manual Actions viewer for Webmaster Tools
3. View Manual Webspam Actions details by Webmaster Central
4. Google Wants Your Feedback on Search Policies
5. Types of Spam Google is Specifically Targeting
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There are a number of  new Google tools and announcements to talk about lately. A lot of the discussion has been about Google giving out a lot more information on both the types of spam they are targeting & how you are informed about it. So let's start with Matt Cutts interview that just came out from the SES Conference.



1. Matt Cutts on Webmaster Tools showing more link details

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Matt Cutts in above video: 

In the past we've provided links sorted alphabetically...

So we've radically changed how we're sampling the links. So we take our highest quality links, the ones that are sort of in our base index & we reserve 70% of that for random links and then another 20, or 30% for random TLD's, random domain names. So you're gonna get a much better diversity of links.

In the past, like my domain name, it stopped at like H something dot com and now I'll really get a better picture of what I can do, if I need to do cleanup or anything like that.



2. Matt Cutts on Manual Actions viewer for Webmaster Tools

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The next thing Matt Cutts talks about in the video above, is the all new Manual Actions tool in the Webmaster Tools window under Search Traffic. Anyone who's ever had a big drop in Google search rankings (that would be everyone), has wondered if they got one of the much talked about Manual Spam actions from Google. The truth is, very, very few websites actually get those & most ranking drops are from algorithm changes, whether it's a penalty, or other kind of update. But from now on you'll be able to see in your tools if you actually did get a manual penalty.


September 11, 2013

How to Use Google Plus Embedded Posts in Your Websites

Joshua Berg - 11:19 AM

BREAKING NEWS: You Can NOW Embed Google+ Posts into Your Websites!


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1. Smart Uses for Embedded Google+ Posts
2. Google+ Embedded Posts vs. Google+ Embedded Comments
3. Embedded Shared Circles on CircleCount
4. Big Google Plus SEO Implications for G+ Embedded Posts
5. How to Embed a Google Plus Post
6. Embedding Google+ Posts into a Website Examples [update]
7. Different Applications of Embedded Posts, NOD3x [update]
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Yesterday Google's Vic Gundotra announced, "Starting today, you can embed public Google+ posts on your web site!" And then gave us some exciting first examples in his post below.

Now the questions everyone is asking are, "What does this mean? How can we use it? How will it affect SEO? And many others...

So here's a little round up of the day's events & some of the useful informative Google+ Posts I picked out on the subject. Let's start with my share of Vic Gundotra's announcement.






Above you'll notice one of my first favorites of this feature. Notice Vic Gundotra's share appears inside of my reshare? On the Google+ platform, each new reshare of my share of his post, would strip away my post above & only keep the original post intact. With this technique however, my share introduction will stay intact and will continue to do so for every reshare across the Internet of my particular share of this post.




1. Smart Uses for Embedded Google+ Posts

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Next Stephan Hovnanian has some terrific ideas on ways to get the most out of this feature.

IDEAS FOR USING GOOGLE PLUS EMBEDDED POSTS

  1. Roundups
  2. Embedded shared circle posts
  3. Pimp out your guest authors
  4. Save Bandwidth
  5. Bookmarks
  6. Show off top sharers of an article
  7. Collate/Curate your Google+ posts around a topic
  8. Embed Google+ Events
  9. SoundCloud post = Embedded Podcast
  10. Embed real person reviews

August 12, 2013

Link Schemes which negatively impact your site defined by Google

Joshua Berg - 4:46 AM

Avoiding Link Schemes & other old hat SEO.


[Update: Several times recently Google reps have suggested we should be seeing another round of Penguin soon. So this is a good one to review & make sure you're not pulling any of these. The bottom line is Google wants to see natural linking built by producing exceptional quality content for users. If you find you're having to drag people to a site with some kind of schemes & unnatural behavior, you'd best be mindful of the following...]


If you have a business online, I'm going to say it is imperative that you review all of these details, to be sure you are very familiar with what's considered here on this page to be Link Schemes by Google.






I simply love how it is all so clearly spelled out like this, good work Google & thanks to Matt Cutts & the webspam team. IMO one of the biggest problems in this industry, is the tremendous amount of rumors & misinformation, on what is allowed & not allowed. So having this all clearly spelled out for us, rather than just unspoken rules that Google penalizes with & we have to guess at, is incredibly helpful, for both us and explaining clearly to clients.

So don't miss this one, mark it, read it. Will talk more on this later.

The following are examples of link schemes which can negatively impact a site's ranking in search results:

  • Buying or selling links that pass PageRank.
  • This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.
  • Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking.
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
  • Using automated programs or services to create links to your site.

Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. As follows...

July 2, 2013

Complete SMO & SEO News Summary for June 2013

Joshua Berg - 9:23 AM

Exceptional Social & Search Optimization Articles & Breaking News.

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  1. Penguin 2.0 rolled out today, from Matt Cutts.
  2. Google's Link Disavow Tool Gets An Update
  3. Google’s Matt Cutts On SEO Industry Misconceptions
  4. Social Media Optimization (SMO) for SEO. The Future of Search.
  5. What is Google Plus? A Complete User Guide (Video Blog)
  6. Google+ Profile PageRank: The Real AuthorRank? Mark Traphagen.
  7. Changes in Rankings of Smartphone Search Results
  8. Which should I use, rel=author or rel=publisher ?
  9. Google Apps For Business, by Martin Shervington.
  10. What is Google Semantic Search? Hangout with David Amerland.
  11. Does using stock photos have a negative effect on rankings?
  12. Google Changes Advice, Says Build Quality Sites Not Links
  13. Will the Webmaster Tools API be updated to add additional data?
  14. 'Multi-Week' Google Update Happening Now, Says Cutts
  15. How to Use Google+ to Expand Your Business Influence
  16. New Google Consumer Survey, See Satisfaction With Your Site
  17. MozCast Shows Huge Google Update But SEOs Don't Agree
  18. Search Marketing Day In Slides, Dan Petrovic, Dejan SEO
  19. If I write about another article, where should I link to original source?
  20. A Eulogy For AltaVista, The Google Of Its Time, Danny Sullivan.
  21. 5 Methods to Put the Guest Back into Guest Blogging.
  22. How Not To Use Google Plus, Mike Allton.
  23. PageRank Toolbar Update for June, 2013... 
  24. How To Measure and Increase Profile, Authority Rank (coming HOA).
  25. The First Annual (Virtual) Bloggers Conference (July Event)
  26. How to Completely Ruin, or Save Your Site with Redirects [Late addition]
  27. The Evolution of Search, Danny Sullivan. [Late addition]
  28. Tips and Suggestions for Video Optimization, with Ronnie Bincer. [Late add]
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    This is what I consider to be some of the most significant, informative, or interesting posts and articles for this last month of June, 2013. Things are really happening fast in both the search algorithm and social media worlds, so it can be difficult even for myself to keep up with all that's going on. We've talked a lot about separating the quality content from the noise and it's no different in the SEO & SMO community.

    1. First there's important voices from Google, and other platforms, Matt Cutts & others.
    2. Then there's the well known quality SEO & SMO writers & analysts.
    3. And, there's less broadcast, less heard of, up & coming analyst's exceptional insights.
    On the other side we have what might sometimes be "the noise" & I'm honestly not dissing this either, because it's part of the important cycle of spreading content to everyone who needs to see it, all the different followings, different industries and understanding levels, even different languages. For anyone working in the search, or marketing field, it is also necessary to regularly write and provide content through blogs and networks, in order to stay relevant in them.

    For the few of us who are reading this stuff daily though, it can be time consuming to get to all the original sources and pick out what's actually new, changing, or different. So I've decided that the best and most timely content that I find, I would like to outline it for everyone here in a fairly concise summary, rather than breaking it down all over again into a bunch more little blog articles.

    I realize I may have missed plenty of good articles and content, frankly I was getting late putting this out and decided I had to draw it to a close somewhere. Be sure to put in the comments below anything important you think I may have missed, or any special sites and content, I may be able to feature in my next summary. Thanks.



    1. Penguin 2.0 rolled out today.


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    May 22, 2013 by Matt Cutts on his blog Matt Cutts: Gadgets, Google, and SEO.
    We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice.
    Matt goes on to say, "for more information on what SEOs should expect in the coming months, see our recent..." What should we expect in the next few months in terms of SEO for Google?

    June 7, 2013

    Social Media Optimization for SEO. The Future of Search.

    Joshua Berg - 9:46 AM

    The Complete SMO / SEO Guide for Business & Brands in Social Media.

    Author: Joshua Berg ©

    ① Are social signals phasing out SEO for more user perceptive search?
    ② Learning from collective preferences en masse using social media.
    ③ An explanation of Social Media Optimization and its earlier definition.
    ④ The seventeen early rules of Social Media Optimization, the way it was.
    ⑤ SMO's relationship with SEO and the growing intelligence of search algorithms.
    ⑥ Is it time to rewrite SMO rules? User experience first, then search optimization.
    ⑦ The all new principles of SMO, Focus on the user and all elSEO will follow.
        ⓐ Create        - Maximize your creativity with original quality content.
        ⓑ Relate        - Create relatable content, or make your content relatable.
        ⓒ Captivate    - Fun and interesting content stands out from the noise.
        ⓓ Arouse        - Arouse emotion; it is the one constant of all viral success!
        ⓔ Enjoy        - Have Fun! All the most popular media personalities enjoy it.
        ⓕ Share        - Seek shareable (quality) content; reciprocate sharing with movers.
        ⓖ Acknowledge    - Acknowledging others encourages engagement, reciprocation.
        ⓗ Contribute    - Find ways to contribute desired value & quality to your audience.
        ⓘ Influencers    - Identify key influencers (movers) to foster connections with.
        ⓙ Communities    - Existing communities can expand your reach & effectiveness.
        ⓚ Reputation    - Build personal reputation & brand, as a reliable qualified source.
        ⓛ Engagement    - Tag - Cite - Respond - Comment - Proactively seek to engage.
        ⓜ Authority    - Become a notable authority in a particular field of expertise.
        ⓝ Leadership    - Lead in social with new and original ideas; be a Thought Leader.
        ⓞ Social        - Be sociable, try to reach the individual person, visualize the reader.
        ⓟ Media        - Learn to master the media platforms you need to reach your goal.
        ⓠ Optimization - Technically optimize; target content, keywords integral to SMO.
    ⑧ Authorship & Google+ is a royal romance, the marriage of Search & Social Media.
    ⑨ This is just my Pilot Episode; here's some of the related SMO topics coming soon.
    ⑩ Let's travel 10 years into the future and see where Google Search is going.

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    "73% say they process information more deeply, thoughtfully when they share it." NYTimes
    Share this guide to be amazed how soon you're surrounded by more engaging users
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    ① Are social signals phasing out SEO for more user perceptive search?

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    Traditional SEO techniques, many of which have been overused up until now, continue to be more finely scrutinized by each new search engine update that comes out. With Google Search that has caused a relatively large proportion of the somewhat over-optimized sites to get penalized and dropped down in search rankings. The biggest drawback of the traditional SEO concept and techniques, is that they focus mostly on the technical aspects of websites and their promotion, rather than the user experience and quality of the content. Ultimately the epidemic over optimizing of website content created an unprecedented level of web pollution by meaningless keyword rich content, quite worthless and even detestable to the average user.

    Along comes social media and the knight in shining armor indisputable, it is users themselves who will decide the experience they wish to pursue and from which can be learned the collective preference of masses. Social signals then become the holy grail for algorithmically understanding users desired experience en masse in order to move toward more perceptive and comprehending search. One particular search giant realizing their algorithmically incurable deficiency in this arena, set about to build the ultimate social media platform which might better tap into universal intelligence and preference to maturate artificial intelligence and perception on a scale unprecedented.

    As search comprehension increases, so too does the importance of social signals to the progression of higher intelligence search, making social media indicators the natural replacement for many of the more technical astute aspects of SEO.

    Jennifer Wortman Vaughan, in her thesis Learning From Collective Preferences, explains:
    Machine learning has become one of the most active and exciting areas of computer science research, in large part because of its wide-spread applicability to problems as diverse as natural language processing, speech recognition, spam detection, search, computer vision, gene discovery, medical diagnosis, and robotics. At the same time, the growing popularity of the Internet and social networking sites like Facebook has led to the availability of novel sources of data on the preferences, behavior, and beliefs of massive populations of users. Naturally, both researchers and engineers are eager to apply techniques from machine learning in order to aggregate and make sense of this wealth of collective information.

    ② Learning from collective preferences en masse using social media.

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    Learning from the collective preferences of many users using social media and data mining tools, has become an entire field of specialization on its own. There has recently been considerable research, advancements in knowledge and software designed specifically for this purpose. More businesses have also sprung up in this industry, dedicated to helping companies and high profile individuals with Social Mood Research, to provide them with analysis and real-time feedback via social media.

    May 23, 2013

    Google Plus Posting Ultimate Guide - Many Key Tips.

    Joshua Berg - 11:05 PM
    Types of posts, controlling posts, getting shared and engagement. Comprehensive and full of detail, a not to be missed article and how to for Google+ posts and the psychology of posting and sharing on Google Plus. This referenced course recently put together by +martin shervington is definitely worth taking some time to study through thoroughly.

     Google Plus Posts The Ultimate Guide.

     


    Topics covered in Martin's article below... 

    However I did want to comment more specifically on the following insightful observation Martin wrote under:

    What’s Hot and Recommended

    If you click on ‘Explore’ from with Google Plus you will step outside of the streams of content you have been building by adding in circles.
    We want to consider how a Google Plus post can get onto this list and what happens when it does.

    What happens? Well, the post steps out of your network and into the wider world. This means it gets more views that you would be able to give the post otherwise.
    How does this happen? There is an algorithm, and the number of +1s, comments and shares all factor into a post jumping onto the hotlist.
    Note: it will start by people from within your network relating and engaging to the content – without this, you won’t be able to ‘go over’ onto the list. BUT one key share could lead to several shares that in turn ‘push’ it over.
    What else? Once you’ve cracked the algorithm, it is like a key in a lock and in future it is usually the case you will find it easier for content to go ‘hot’.


    Here's My Reply On How This Process Happens To High PageRank Profiles:


    +Joshua Berg "You are correct about this and I have made a related observation. It is profiles with high PageRank whose posts will go to the "What's hot" list. Even if in some cases that profile's high PR does not yet show on the PR Toolbar because it hasn't updated for that quarter. We can tell it has high PR because of it's high interaction and linkbacks"...


    "Now whether this is cause and effect could be debated, but in my opinion the PageRank of Google+'s content, is used as a G+ EdgeRank to show which fresh content will get the highest visibility in both overall streams and will make it to the What's Hot list."

    "This spreads out a persons influence (or we should sayability to influence) over a longer period of time then a single, or small batch of highly popular posts. For example, when I started sharing a very popular series early on, it did not make it to the What's Hot lists, even though far exceeding the average numbers to do so. Simply because the profile was new and did not have a popular history, most likely expressed through that profile's PR."

    May 14, 2013

    SEO NEWS ALERT: "What to expect for the summer of 2013."

    Joshua Berg - 3:01 AM
    Google Updates coming, Matt Cutts talks about Penguin 2.0 coming.

    ① Penguin 2.0 is on its way!!! The next generation. 1:12
    ② Is Agent Rank, or Author Rank closer to reality? 4:36
    ③ more sophisticated link analysis system is on its way. 3:28
    ④ Looking to soften effects of Panda for sites in gray area 5:01
    ⑤ "What you should be working on..." 0:18
    ⑥ Advertorials (paid links) will get more scrutinized. 1:40
    ⑦ Rolling "out a next generation of hack site detection." 3:43
    (These numbered points are the most significant to me out of this)

    The latest from Matt Cutts, on "what to expect for the summer of 2013" on SEO for Google.
    * This is for everyone lots of important stuff here.




    Also Matt Cutts is talking about something that sounds a bit like an "authority" Ranking type of algorithm to make those rank higher. Is this the Author/Agent Rank people have been dreaming about coming? at 4:36

    And here's another big, "Wow! Caution..." there's a more sophisticated link analysis system being worked on and still in early stages.

    Try to make sure you make a great site, that users love, will want to bookmark, tell the friends about, comeback over & over.

    We try to make sure, if that's your goal, we're aligned with that goal! As long as you're working hard for users, we're working hard to try to show your high quality content to users as well.

    This should be everyone's goal and is the basis for all modern SEO, USER EXPERIENCE. This is the stated goal that Google is working towards.

    We're relatively close to deploying the next generation of Penguin...

    May 3, 2013

    The Complete Guide to SEO with Google Plus.

    Joshua Berg - 3:12 AM
    Social SEO and the power of Google+, this is one of the most comprehensive and informative guides to date, on using the power of Google+ for Search Engine Optimization.

    SEO using Google Plus: Martin Shervington, Mark Traphagen & Joshua Berg


    Social Search Engine Optimization image

    Special thanks to +martin shervington for his great effort putting this incredible series of interviews with +Mark Traphagen and myself (+Joshua Berg) together.

    Sure to become a reference point on Social SEO for a long time to come, you're going to want to want to bookmark and study through this entire course.

    If you're at all interested in being found in search and social media, Google Authorship, PageRank and any of the related subjects, then this is the course for you.

    Please help with sharing this exceptional resource both here in Google+, as well as Tweeting and getting the word out in other social networks, and upvoting it at Inbound.org. inbound.org/articles/view/the-complete-guide-to-seo-through-google/1

    #searchengineoptimization #seo #googleplusseo

    May 1, 2013

    What is Social SEO with Google Plus?

    Joshua Berg - 3:23 AM


    This is a trailer for Social SEO with Google Plus. A powerful new course coming out tomorrow with none other than +Mark Traphagen, +martin shervington and myself (+Joshua Berg).

    The full blog post with an additional 14 videos on this subject will be released tomorrow!-- Powerful stuff this will be. Are you ready for it?


    In this video you will see an introduction to the potential of Google+ for SEO +martin shervington +Mark Traphagen and +Joshua Berg. Including...Search Plus your World, Contacts on Google+ and Gmail.

    How it is all about relatable content being shared and people becoming connected through online networking. 

    This is search engine optimization, on steroids...






     #seo   #socialseo   #searchengineoptimization 

    April 20, 2013

    Matt Cutts explains the causes of a PageRank drop.

    Joshua Berg - 2:52 AM

    Purchasing links & other activities which break Google guidelines, can get your site penalized and PageRank dropped.

    Question: "I use the Google Toolbar to monitor PageRank. I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer?"

    Matt Cutts: "It's not unreliable, it's just rounded to a 0-10 sort of scale. So there's nothing unreliable about that necessarily."

    Question: "And how can I identify causes of a PageRank drop?"
    Silviot, Torino, Italy






    Matt Cutts: Goes onto explain why it may drop and if you were doing something wrong, how to fix it and make a Reconsideration Request...


    This link is Google Help's brief explanation of PageRank...

    See Google's view of the importance of a webpage.
    "Pause your cursor over the PageRank button to display the importance of the webpage you're viewing, according to Google. Webpages with a higher PageRank are more likely to appear at the top of Google search results."
    support.google.com/toolbar/answer/79837?&ref_topic=1727239

    #gplustips #pagerank #googlepagerank #gplusseo

    April 19, 2013

    G Plus Moderators Can Now Change Post Categories.

    Joshua Berg - 4:31 AM


    This is salvation for Google+ Community moderators!


    This has got to be the best thing that's come out for communities since communities & will finally relieve many of the frustrations for moderators everywhere.

    G+ Communities came with the wonderful feature of "categories", which were often of little use as the average new poster has no idea about either rocket science, or the far more complex task of choosing a category appropriate for a post.

    I have recently written about the power of G+ Communities and more specifically, each category for SEO and now with the ability of moderators being able to properly categorize posts that dream can finally be realized. So moderators may want to go back and revisit this post and realize the important SEO implications here and how powerful properly sorted community streams will be:

    PageRank, Link Juice & SEO for Google+ Communities.
    http://goo.gl/ViToc

    It might be just a tad ironic how important features are often left out by developers and then introduced later to a hail of praise and gratefulness, "powerful new version", "this incredible new update." LOL. That's my cynic speaking.

    Anyway seriously glad about this one, cause I was just writing some moderation stuff this week.
     

     Brian Glick - Google+ - Moderators can now move posts between community categories …


     #gpluscommunties #googlepluscommunities #communitymoderators #gplustips 

    April 2, 2013

    Google Plus PageRank and SEO - Live HOA Discussion.

    Joshua Berg - 4:38 AM

    Today's Google Plus PageRank and SEO, hangout was great. 
    Thanks to +Ronnie Bincer inviting +Mark Traphagen and I, to talk about this important topic of Google+ SEO & PageRank.

    If Google Search and authority matter to you, you're going to want to watch this show. Although there's a lot still to be covered and you can do so from reading my 5 part PageRank series, Ronnie did a good job of keeping us to the main topics & so we could cover a lot of important ground in one discussion.

    Hope you enjoy it & share it!

     9 Min Overview Ver. - of our Google+ PageRank HOA yesterday. 

    Great idea to condense it like this, now you can share it to all your friends & they'll actually watch it.




    March 29, 2013

    Apparently Google AuthorRank is actually called Agent Rank.

    Joshua Berg - 11:00 AM

    Apparently Author Rank isn't "Author Rank" & was it ever? 

    According to +Bill Slawski's latest update on this, we may need to call it more accurately, "Agent Rank".

    See the great discussion in the Authorship community, https://plus.google.com/107022061436866576067/posts/VU4KuoGT3Uy

    On his SeoByTheSea Blog http://goo.gl/dBf9H Bill Slawski writes,

    "The Agent Rank patent itself was granted by the USPTO on July 21, 2009. Two continuation versions of the patent were also filed by Google since then, with one stressing the portability of reputation scores for agents, and the other pointing out that not all endorsements from Agents are equal." http://goo.gl/AEOpN

    "I hope that we never do see an “Author Rank,” but would prefer the Agent Rank described in the first patent, where the reputation scores of all of the people who put together the content of a page played a role in the ranking of that page."



     
    As a fickler for details, I am one hundred percent in agreement with Bill on this. When we get into discussing such technical things as algorithms, history of, progress, updates & patents, I believe it is critical to call a spade a spade in order to have a better collective understanding and confluence of knowledge on the topic & all others relative.

    So this is me officially coming out to call it Agent Rank!

    Having been interested in and reading many patents and trademarks at the www.uspto.gov site in the past, I don't know why I never bothered to read the details and study the nitty gritty on this, but you can bet I'm gonna.

    Apparently Microsoft has worked on a project called Author Rank though & I'll have to follow up on that as well. Hmm... lots of interesting things to read today... "BRAIN OVERLOAD!" LOL.

    #authorrank #authorship #agentrank #googlealgorithm #googleplus #realestatemarketing 


    March 28, 2013

    In depth article on SEO with Google+ and PageRank.

    Joshua Berg - 4:54 AM


    An exceptional in depth article on SEO, PageRank & Google+

    From +Mark Traphagen. You're going to want to bookmark it & refer back to it for in depth reading & applying all the important concepts to your sites and G+.

    And Mark, thanks for the citation to my PageRank Part 1 article http://goo.gl/R4TZM & giving me credit for the PR in Google+ story.

    For all my followers who've been interested in SEO and Google+, you're going to want to share this article a lot. There are few articles that the average person can understand, but that cover this many aspects and practical applications on how to get high search results. It's a must read for beginners and up, with the very latest on Search Engine Optimizing.


    February 11, 2013

    It aint rocket science. Your Shakers are in Google+ Ripples!

    Joshua Berg - 2:00 AM
    Re-publish from Dec 29, 2012

    If you haven't been on G+ too long, or if you haven't engaged with a lot of users yet, then you may not have seen what Google+ Ripples can now show us and what a useful tool it is to get a good understanding of how your content is spreading and who is spreading it.

    As I've been saying all along, the best way to get the most out of G+ is to engage the Shakers & Engagers. There's not much point wasting your time in G+ commenting to and social networking with people that don't comment back, don't share others' content and generally don't engage with other users much. I have seen many users here doing exactly that and wondering why their sphere of influence has stalled, or is not rapidly growing like many others are.





    Right at the top of my Shakers & Engagers are the people that share content and I find those in my Google+ Ripples, as you can too. When any post (picture, or content) gets shared you'll see a small arrow with a number at the right corner of that post, showing it's immediate shares. But did you know, that if you then click on the drown down menu of any post in the Right top corner, you'll see an option View Ripples. This will show you a detailed diagram of all the users publicly sharing that content and the detailed ripples of who is sharing it from them & so on.

    Just about everyone you see in these Ripples are the people you want to add to your Shakers & Engagers list, they are in mine. Some of what G+ calls the "influencers" (of that particular post) will have bigger circles, with a lot of shares emanating from within those circles. A lot more sharers will be in small circles & at times there circles will be bigger as well, just depending on who happened to re-share their content that particular day. Either way, you know all of these users are content sharers and helping you to spread your networking efforts farther than your immediate range.

    I've attached a picture of the Ripples from a popular video yesterday of Matt Cutts playing dinosaur, so you can see how just a modestly busy ripple can get.

    Of course you can also watch yourself in the Ripples of this post, by clicking on the Share This Post arrow at the bottom left & sharing it with Public.

    Now you might be wondering why so many of the circles are not connected to each other, but appear here together. Well G+ has become quite good at recognizing the timing of the content whether it is re-posted, or "shared" and when it is passed on. So that now if you've just viewed a post & then end up copy and pasting that same content, or video, but not using the Share This Post button, G+ will still understand that it is a related ripple to the original post you viewed and will display you along side it.

    So welcome to Share This Post and watch your name appear either in, or alongside all of the other Ripples in this post, by coming back to it and clicking on View Ripples at a later time & as it progresses. And another very cool thing indeed, hit the Play button under the circles and watch an animation of the circles spreading in the exact order and time as they really happened.

    Is that neat, or what?

    #GooglePlusTips #GRipples #GooglePlusAdvice  

    February 8, 2013

    Don't pull out your gun if you're not prepared to shoot!

    Joshua Berg - 11:00 AM

    A successful community post results in exchange (discussion), this is not safe sex. In fact, if someone does not comment on this original post, then I promise to sell my computer tomorrow & go work on a farm. LOL... seriously.

    Your highest priority when posting to a G+ Community should be encouraging other community members into a discussion. That's why we call it a "community" and NOT a bulletin board, or a newspaper.




     As a community moderator I am too often asked,
    - "Well is it ok to post this?"
    - "Is it acceptable if I post links to my...?
    - "Do you think this might be useful to your readers?"
    - "I hope this is not spam, but I..."
    - "Can I post links to my blog here, or post the whole article?"
    - "Will it be spam if I post news links with my promotion?*
    WAIT... STOP!!! These are all the wrong questions.

    If your posts fail not just once, but repeatedly to engage the communities you're posting in, then - I hate to break it to you but - you are not social networking. It's now time to start asking yourself the tough questions, "if thousands of people are viewing this post, then why aren't any of them commenting on it?" Next I would suggest you make a point of reading all the ones that people are, that's where you'll learn successful social networking.

    Then ask yourself, are you just posting & not commenting, or engaging other users on their posts? Chances are that's the next biggest problem, users engage back with users who engage with them.

    Here's what I consider some key posting questions you should ask yourself before posting, that are sure to result in success:
    ① Will this encourage discussion & be of interest to the community?
    ② Is this post just news that everyone has probably already read?
    ③ Have I written this post/intro in a way that encourages discussion?
    ④ Is this just a link to an uninteresting article no one will discuss?
    ⑤ Have I explained why this is interesting to me & may also be to you?
    ⑥ Have I read & understood the Communities Guidelines?
    ⑦ Have I chosen the appropriate community & category for this post?

    Welcome to follow more #communitytips #googleplustips & #realestatemarketing at +HousesFast

    February 1, 2013

    Ignore the blonde & share this, "what's good for all of us, is better for each of us."

    Joshua Berg - 6:34 AM
    Re-publish from Dec 4, 2012

    1. Find out why you should "ignore the blonde" to get the most out of G+.
    2. Watch her rather revealing video that has financial lessons to be learned.
    3. I've also written detailed instructions on cool tools I talked about earlier.
    4. Find out what you get out of blank profiles & zero engagement in G+.
    5. How to find the types of users you can actively engage with.
    6. My point by point instructions on using to find your Shakers.
    7. The problem with using G+'s Find People tool to find the wrong people.
    8. Using specific and related circles to find your networks.
    9. More on #Circloscope plugin for Chrome.

    My last article told you how to "Shake up your G+..." with this one we're going to Turbo Charge it! These Google Plus tips and more comprehensive advice will surely help you get more out of G+ and spend less time doing it.

    And if it is really helpful to you, be sure to comeback and comment below.


    Will ignoring "individual ambition" get you more in Google+?




    A common reaction I receive from real estate professionals when I've offered marketing advice, or mentoring services is a suspicious, "Well, why would you help me? I'm the competition." I get a similar feeling from newer people to the social networking scene, when I suggest we share posts, friend lists, or networking methods.

    To answer this I'd like to go to a classic scene that's stuck with me from A Beautiful Mind. Thanks to the convenience of You Tube, I've located it for you right here.

    After several friends challenge each other to compete for a voluptuous blonde. A suave looking gentleman with a twinkle in his eye (and obviously feeling rather clever) states, "Have you remembered nothing?... Individual ambition serves the common good."

    That is when John Nash has his epiphany that will go onto form the basis for worldwide marketing strategies and economic theories. "The best result would come from everyone in the group doing what's best for himself, and the group."

    Wiki explains it like this, "The simple insight underlying John Nash's (Nash Equilibrium) idea is that ...we must ask what each player would do, taking into account the decision-making of the others."


    Ignoring your own perfection to get what you came for.

    What I like best about this line, "Ignore the blonde", is that she can be rather difficult to ignore--for me anyway. I'm not sure exactly what it is (says with a wink).

    I think we can also have such feelings about ourselves, or our own interests, maybe even more so for our "virtual self" if you will. Isn't that what we've created online with our profiles, pictures, "clever" quotes and idioms?

    My point is that there's somewhat of a natural tendency to not want to share other people's content on your own pages, especially as I was saying, for people who are newer to the concept of social networking. Add to that the concerns of whether you're giving away more promotions than you're getting, are they your competition, or could they become it. Is Google subtracting from your authorship score based on other user's content you've shared on your page, against the amount of your content that's been shared on other pages, etc.

    I think such assumptions came from Google's former back linking for Page Rank policies, where links you share on your own site would subtract link juice from your own backlinks shared on others. As to whether G+ is already, or is going to institute such algorithms on users Author Rank is anyone's guess (as AR is not yet public), but it seems that would be illogical as it'd be counterproductive to the concept of social networking and discourage it.


    Spread the word, social networking is about sharing and engaging.

    People who have been successfully social networking for a while understand that it's about sharing and engaging. That's why I suggest getting out this message more to all the users in your own networks, whether it's from sharing this message on your own page, or just from writing something in your own words explaining this concept.


    Blank pages + zero engaging = zero benefits.

    I'm still seeing a large amount of users who've signed up to Google+ putting little if any content up, sharing little if any from other users, or engaging any other users. Some users created G+ profiles, or pages, with the idea that it was going to benefit their own website SEO in someway. Well this is definitely a false myth, if your pages are just blank and not actively sharing content for other users, engaging users, adding followers and the like, it's not doing anything for your SEO at all.


    Back to my tips on turbo charging your G Plus.

    I actually started this post to expound on the Google+ tips I've suggested previously, namely getting more out of G+ by finding your Shakers & Engagers, but my admittedly distracted mind sort of wandered off into the story above. So now I'm going to literally "ignore the blonde" and talk about some useful tools.

    I previously wrote the following about how you can get a lot more out of G+ by finding following and engaging with more of the active users.

    *The following small portion of this article is a repeat of an earlier post, I'm including to help make this article more comprehensive. Below is an explanation about how to use the NO D3x which I did not previously discuss.

    There seems to be several kinds of users we commonly see on G+:

    • Users who post pictures all day & don't seem to care if anyone sees them.
    • Users who write a lot of content, but don't seem to have anyone reading it.
    • Users with a fascination for just getting in on & collecting circles.
    • Some very good writers who don't care for comments & even turn them off.
    • Then there's the useful content writers and engagers, who not only respond to comments, but actively engage other users, commenting on their posts and giving back to others.

    Finding, following and engaging with these users, is likely to be time well spent as you will actually feel like you are "social networking" as well as helping each other to accomplish what you came to G+ for.


    Setting up your Google+ feed to follow the Shakers & Engagers.

    Now I'm gonna talk about setting up your G+ feed to engage more with the engagers and yes, for many of you clever Googlers this is a little basic, so you can skip down a few lines.

    One of the problems you may be experiencing when reading the Google feeds, is that there are many people putting up content one way. They're probably hoping to get lucky with that special picture, or post that goes viral and or, just get as many +1's or, shares that they can. If you're here in G+ like many of us, for the purpose of actively networking, improving your brand, reputation, or author rank then the people who's content you need to be following is the people who will also engage you back.

    What I have done to accomplish this is setup a circle called Shakers & Engagers and then regularly add all of the following people into it...

    1. Popular content writers, who engage other users.
    2. Users who have a good reputation here and actively engage other users.
    3. Up and coming users, who may not have all the greatest content, or many followers, but they know what social networking is, they read your content, they share it, they + it and or, they regularly comment on it.

    These and a few others I may have missed are the kind of people you will want to add to your Shakers & Engagers circle. Then you want to put this circle first in line on your circles page. Going back to the Home page of G+ at the top right above "Share what's new...", you'll want to click on your Shakers & Engagers button. That way it'll be right there for you to follow their feeds, read, comment on, share and engage with them whenever you start your G+.

    With these people you'll quickly find that it's a two way street, as you engage with them through a lot of their posts, they will engage back and I guarantee that you will quickly find that G+ is not as lonely as you may have once thought it was.

    Another tool I want to suggest you can use to find the more active users within your vicinity is #NO D3x. You can put your profile number in there and you will see a clever graph of nodes bouncing around. As you move your mouse over the different points connected to yours, you can see who are the most active users in your immediate vicinity (as in a matrix, not a place). You'll want to put a lot of the busiest people you find there into your engagers circle, because these are likely people who will actively engage.
    End of repeated portion from earlier G+ post.


    Using NO D3x to find your Shakers and Engagers.

    This tool provides a visual analysis of your social networks in a graph format. You'll also want to follow NOD3x on Google+ to keep tabs, on their updates, as I am not personally associated with their product. The NO D3x is an online application that does analysis of data from social networks. It provides formatted and easily understandable data analysis in graphical form.

    GPlus tips analyzing your social network with NOD3x.
    NOD3x is a cool tool you can use to analyze your social networks.

    Specific instructions for finding some of your current Shakers and Engagers.

    Although this tool has quite a number of analytical uses, the idea I am suggesting here is that we can use it quite narrowly to locate specific types of users within your network.

    • Then enter your own profile number from your G+ url, ctrl-v will paste it in there.
    • You'll then see an attractive graph of colorful nodes connected by lines.
    • The graph looks different for everyone and for newcomers may not yet have enough activity to be useful.
    • One of the Blue nodes is your own (if you can find it), click on it to see your circle rank.
    • The blue nodes around you are likely to be your Shakers, people with interesting stuff.
    • The Purple nodes are some of your commenters & the Yellow nodes are Plussers.
    • The Green nodes are your sharers, you'll certainly want more of these.
    • Meanwhile you should have a G+ window open, to add all these people to your Shakers & Engagers circle.
    • Now let's take it up a level and see if we can use the trick to get even more Shakers.
    • What if we open some more NO D3x windows tabs and look up our surrounding Shakers? Do you think we might see all their Engagers?


    NO D3x uses Social Network Analysis (SNA) to graph your network.

    Here's a bit more of an explanation about the tool you may want to follow up on. In this Google+ post, Lee Smallwood explains how NOD3x uses a Social Network Analysis (SNA) to provide a visual analysis, or graph of nodes. As Lee Smallwood explains, "Undertaking social network analysis (SNA) is key. It provides a mathematical and visual analysis of complex systems. And my main aim for NO D3x is to provide an application that takes care of the maths and then lets users analyze without the need for a personal Einstein to interpret the results..."

    He goes on to explain that, "For those that don't know, SNA is measuring and mapping of relationships and the flow between groups, people, organisations, computers, UR Ls and other entities that process information or knowledge. The perspective of social network covers models, applications and theories, which are usually expressed as relational processes or concepts. A unit of network analysis is always an entity, which consists of a collection of individuals with many links between them e.g. from a G+ perspective those links (relationships) are +1s, comments and re-shares on your posts. In NO D3x, the results of a search looking for G+ users or Pages, are represented as nodes, and the links in the analysis show the relationship between these nodes e.g. who +1d, shared or commented on your content."


    If the NOD3x tool doesn't work for you.

    This tool may not work well for you if any of the following...

    • If you have not been interacting for a while, or are new to G+, so you don't have enough statistics to analyze.
    • If you've been busy circling all the wrong kinds of people, especially with Google+'s Find People tool.

    In this case you may want to start uncircling all of the irrelevant people you've been busy collecting and use the tool to study some of the profiles who are more closely related to your field.

    The problem with the Google+ Find People tool.

    This is purely from personal observation here, but in my opinion you do not want to use the G+ Find People tool if you're looking for specific kinds of people in fields closely related to your own, or within specific vicinities. The tool makes it very easy for you to select a sizable group of people and add them all to a circle, you can do like a hundred every day. I am of the opinion and it appears to me, as though this tool focuses primarily on connecting the least active people with the most active & that this takes precedence on suggestions over connecting you with more relevant and related users.

    If that is the case, I can certainly understand the logic. G+ can be pretty empty and lonely for the millions of people coming in and not knowing who the active people are to connect with. But personally I'd rather connect with 5 active and engaging users, than 500 inactives that do not yet seem to understand the concept of social networking.


    Find and add business circles related to your own.

    If you want to find people more closely related to your particular field of expertise, I suggest you search and find circles closely related to what you're looking for. Using the "#" hashtag may help you accomplish this, by searching more specifically for circles such as #Realestatecircle 's, or other fields of interest. I have also been working on relevant business circles to share and from time to time you'll see these on my profile. I will also be sharing my Shakers & Engagers circles as well as updating it from time, to time. The only circle I'll be following more than that is my Sharers circle, so you'll want to get in on that. winking smiley winking smiley


    Here's another cool tool Circloscope.

    Lastly, if you have managed to collect a lot of users who don't seem to ever show up in G+ and haven't even circled you back, there's a nifty plugin for Chrome called Circloscope, that you can use to trim your circles down to the more useful users. But I'll warn you, be careful how you use it and make sure your choosing the right boxes, or you could end up uncircling everyone you ever knew with just a couple clicks. Now that wouldn't be very social, would it?!



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