Avoiding Link Schemes & other old hat SEO.
[Update: Several times recently Google reps have suggested we should be seeing another round of Penguin soon. So this is a good one to review & make sure you're not pulling any of these. The bottom line is Google wants to see natural linking built by producing exceptional quality content for users. If you find you're having to drag people to a site with some kind of schemes & unnatural behavior, you'd best be mindful of the following...]
If you have a business online, I'm going to say it is imperative that you review all of these details, to be sure you are very familiar with what's considered here on this page to be Link Schemes by Google.
I simply love how it is all so clearly spelled out like this, good work Google & thanks to Matt Cutts & the webspam team. IMO one of the biggest problems in this industry, is the tremendous amount of rumors & misinformation, on what is allowed & not allowed. So having this all clearly spelled out for us, rather than just unspoken rules that Google penalizes with & we have to guess at, is incredibly helpful, for both us and explaining clearly to clients.
So don't miss this one, mark it, read it. Will talk more on this later.
The following are examples of link schemes which can negatively impact a site's ranking in search results:
- Buying or selling links that pass PageRank.
- This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.
- Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking.
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
- Using automated programs or services to create links to your site.
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. As follows...
- Text advertisements that pass PageRank.
- Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
- Links with optimized anchor text in articles or press releases distributed on other sites.
- Low-quality directory or bookmark site links.
- Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 car insurance
- Widely distributed links in the footers of various sites.
- Forum comments with optimized links in the post or signature, for example: Thanks, that’s great info! - Paul
And that list is just some of the main ones, so be sure and study that full page well. Of course another aspect to this is, this list may be as useful in what it doesn't say, as well as what it does. Bottom line though, get it right & in the long term you'll be alright.
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
Here's a point I can't stress enough & yet many will still not get it:
I'd like everyone to try and remember the principle of PageRank, that is something most people still seem to miss. Ever since Stanford (pre Google Inc.) it was supposed to be & always has been, a principal of measuring citation. Therefore you can safely assume, that virtually anything outside of that intended usage of this algorithm, will eventually be evaluated & found wanting.
⇨ Continued at Link Schemes - Webmaster Tools Help ⇦
#GoogleSEO #LinkSchemes #PageRank