Exceptional, Original Social Media & Search Engine Optimization Articles
- 1. Joshua Berg: Some good SEO news lately, penalties get tuned
- 2. Phanteguin: The May Phantom and Penguin One-Two Punch
- 3. Social SEO: The Power of Engagement on Google Plus
- 7/2 4. Should You Build Links to Your G+ Page for Local?
- 7/2 5. Link Building With The Experts Survey - 2013 Edition
- 7/4 6. Context is King: Google Parameterless Searches
- 7/5 7. Augmented Reality and SEO: Search in an Annotated World
- 7/8 8. Is Google Ranking Different Search Queries Differently?
- 7/8 9. SEO Ranking Factor #1 is Satisfaction
- 7/10 10. Link Building is Not Illegal (or Inherently Bad), Matt Cutts
- 7/12 11. The First Annual (Virtual) G+ Bloggers Conference
- 7/13 12. The Social Media Optimization (SMO) of SEO
- 7/14 13. To Guest Blog, or Not to Blog. Do You Follow Google's Rules?
- 7/14 14. Questions on Semantic Search Answered by David Amerland
- 7/16 15. The Ultimate Guide to Google Authorship
- 7/17 16. Ten Ways Google+ Will Improve Your SEO
- 7/19 17. Google+ Boosts Executive Careers (Here's How), Mike Elgan
- 7/21 18. Google+ & Pinterest, Peanut Butter & Jelly
- 7/22 19. Is The Social Media Slumber Finally Over For Big Brands?
- 7/23 20. [Unnatural] Links are DEAD - A Case Study
- 7/23 21. Voice Recognition Useful. What About Emotion Recognition?
- 7/24 22. "SEO is Dead" - Does The Guardian really believe that?
- 7/27 23. Link Schemes Defined by Google & Just Updated
- 7/29 24. An Intro to Integrated Marketing & SEO: How it Works
- 7/29 25. Face it, You Might Not be an Authority ("niche" sites for $)
- 7/30 26. Google Explains, Why Press Release Links Need Nofollow
- 7/31 27. Matt Answers Will W. Tools Will Tell Us Which Links Caused...
- 7/31 28. The New Google+ Plus One/Recommend Feature Explained
- 8/04 29. Google Authorship Update: Where is rel=author Going?
- 8/04 30. The Google Plus Community Member Guide
- 8/06 31. In-depth Articles in Google Search Results Has Arrived
- 8/07 32. Google Panda, Penguin and Phantom: 3 Recovery Examples
- 8/08 33. NOD3x v2 Has Arrived and it's Powerful, with Lee Smallwood
- 34. Technical SEO Hangout on NOD3x, Dejan SEO
- 35. Why Smart Marketing is About Help not Hype. Youtility
- 36. Why Ignoring Social Media Complaints Is a Huge Mistake
- 37. Notable Infographics for both Fun and Information
- 38. The Amazing SMO / SEO Drives Compiled by Michael Bennett
*Note: As is commonly practiced, my news roundups will now be titled for the month they come out in, rather than the month they cover. Hence this is my August 2013 Edition, rather than "news of July."
1. Joshua Berg: Some good SEO news lately, penalties get tuned▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
Finally there's much better news in the search optimization world this month. If you've been thinking, "for the last year it seems like the only search algorithm updates that come out, are knocking us down," you're not alone. Many of us have felt it & have, or know sites that have been penalized with drastic drops in search rankings over the last year plus.
When Google's "clean up" algorithms started coming down hard to instigate a sweeping cleanup of the keyword content wasteland that once was the Internet, many good sites inevitably got caught in the mix. In Google's favor though, it must be extraordinarily difficult to fine tune algorithms that must index trillions of webpages, so a lot of sites that are in what Matt Cutts calls "in the border zone," got seriously penalized as well.
A few months ago (May, 13) Matt talked about softening the Panda algorithm in What to expect for the summer of 2013, to pull back on penalizing some of the sites that had "additional signals of quality." He described it as follows...
“We’ve also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected (to some degree) by Panda.”The good news is, that we have recently started seeing the results of this penalty tuning & some of these once high trafficked reasonable quality, but borderline penalized sites have begun coming back from the oblivion that was low rankings. As I own, or manage a broad range of websites, it has been interesting to see a few sites that had once been written off spontaneously come back to life, without having had any changes made, so it's clear the change was algorithmic.
|Here's a site I had all but written off, till I could get time to rebuild it.|
Further discussion on this at SERoundTable, by +Barry Schwartz
Google Panda Refresh Happening Now? Is It The Softer Panda Algorithm?
2. Phanteguin: The May Phantom and Penguin One-Two Punch▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
While fine tuning penalty algorithms is good news for some sites, for others it is not.
In SEO Findings From Google’s Phantom Update, May 20, +Glenn Gabe writes
In early May there was a lot of chatter in the webmaster forums about a major Google update. Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant. Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it would be big. All signs point to a major update that will be larger and nastier than Penguin 1.0. Now, I’ve done a lot of Penguin work since April 24, 2012 when Penguin 1.0 rolled out, and I can’t imagine a larger, nastier Penguin. But that’s exactly what’s coming.
So what was this “phantom update” that occurred on May 8th? Was it a Panda update, some other type of targeted action, or was it actually Penguin 2.0 being tested in the wild? I’m a firm believer that Google rolls out major updates to a subset of websites prior to the full rollout in order to gauge its impact.
Google Phantom Update Findings:
Link Source vs. Destination
One of the websites I analyzed was upstream unnatural links-wise. It definitely isn’t a spammy website, directory, on anything like that, but the site was linking to many other websites using followed links (when a number of those links should have been nofollowed).
Google Phantom Update Cross-Linking (Network-like)
Two of the sites that were hit were cross-linking heavily to each other (as sister websites). And to make matters worse, they were heavily using exact match anchor text links. If you own a bunch of domains, and you are cross linking the heck out of them using exact match anchor text, you should absolutely revisit your strategy. This phantom update confirms my point.
Risky Link Profiles (historically as well as current)
This was more traditional Penguin 1.0, but each of the four sites had risky links. Now, one site in particular had a relatively strong link profile, has been around for a long time, and had built up a lot of links over time. But, there were pockets of serious link problems. So yes, links seemed to have a lot to do with this phantom update (at least based on what I’ve seen).Google Phantom Update Unnatural Links
To make matters more complex, two of the sites were also scraping some content to help flesh out pages on the site. This wasn’t a huge percentage of content across each of the two sites mentioned, but definitely was big enough of a problem that it stood out during my analysis.
Continue... SEO Findings From Google’s Phantom Update on May 8th, 2013
3. Social SEO: The Power of Engagement on Google Plus.▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
For anyone that didn't see this yet, this was a fun hangout I got to join with , I'm sure you can learn some powerful stuff here. If you don't need good search rankings, if you don't need to know about authority in Google+, Google "juice" & the amazing power of Social SEO, then don't watch this video. LOL. -- a bit of reverse psychology there.
Seriously though, this will really help you & your business in content ranking both within G+ & Google Search. Then sharing it with your networks, will help build their authority, which in turn feeds back to you, but I'm getting ahead of myself. Watch it & you'll see what I mean.
4. Should You Build Links to Your G+ Page for Local?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 2, 2013 by +Mike Blumenthal
Rather than just give a textbook answer, this article quite tactfully addresses the answer from multiple perspectives. What do you mean by "link build?" The answer of course can be yes and no. As is succinctly put, “Should I link build to my Google + Page” carries with it an implicit premise in the question that a business will benefit from arbitrarily building links to a given page. In that is the simplistic assumption that ends up focusing efforts on the wrong target.
Unlike the Google Places page, a Google + Page is indexed and CAN have page rank.[Editor: DOES have page rank, that right there gives away the answer, but wait right there. There are right and then are wrong ways & I think the article does fairly well at covering the different aspects.] The page can appear in the Google index and Mark Trapenhagen has documented cases where a + Page has achieved a PR of 8. As such it is tempting to ask the question of whether one should do link building to G+ Plus page.
The simple answer to that question is no [While not disagreeing, I probably would've given the simple answer to that question as a, "yes"... but with lots of known caveats about "building" & not "scheming," as described.] as the local algo looks at the strength of the “authority document” to assess ranking and that authority document is the business website. And if having a higher PR for G+ Page for local provided any value in that regard it would be a tangental benefit as a citation that passes some location strength back to your website.
A different way to ask the question that may frame it more effectively: Is there a benefit to my marketing or my readers to include a link to my Google + Page? And the other question that puts it in the bigger context: Should I build the strength and presence of my Google + Page via Google’s social network? Will marketing my company on G+ enhance my overall marketing effort?
Lets deal with them in order. Google has put in place what are and will become legitimate reasons that carry significant benefits to an individual and a business to create links to their respective G+ Pages from the business website.
This diversified content can attract shares, pluses and links to your G+ Page that will populate the Google search results and will expand the visibility of your content and hopefully your business... If you have great content on your G+ page it will attract attention both within the context of the Google social environment AND gain visibility on the search results. This offsite content at G+ can and does pass visitors [and since we're on the subject, quite effectively PageRank] back to your main website. The link graph is very unique to a G+ page, obvious to Google and not one that is easily forged by “link building”.Continue... Should You Do Linkbuilding to Your G+ Page for Local?
5. Link Building With The Experts Survey - 2013 Edition▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 2, 2013 by +Rae Hoffman
It's very interesting to see how all these SEO writers have answered the following list of questions, put to them by Rae Hoffman. But let me caution you, the answers are both informative and misleading at the same time. Very clever how Hoffman isolates the respondent from the other, so you get a wide view of opinions. So there are some really excellent answers in here & there are also filler answers where some experts just weren't sure what to say.
One problem with the survey though, is many of the questions are strongly leading. Overall though, there is a strong consensus on building links still being very important & that the focus now is more on the quality and authority of those links. Here's the questions & you'll have to go to the article for the answers.
1. Are links becoming a smaller portion of Google’s ranking algorithm? If so, what do you believe are the factors that are new and/or growing?Continue... Link Building with the Experts - 2013 Edition, by Rae Hoffman
2. Google is still trying to crack down on the buying and selling of links... Do you expect to see link buying getting harder, or will it just get more expensive?
3. How do you split your efforts between small, lightweight content and campaigns and big ticket investments...?
4. If you’re limited to 5 SEO tools in your toolset – what are they (and for what)?
5. Which search or social site, outside of Google do you feel presents the most opportunity for building links and why?
6. The Link Removal Tool – How do you think it works and what results should users expect?
7. Many online marketers have suggested that we are ‘past’ link building... Does the ongoing FUD campaign on links indicate links are still foundation? Is Google afraid that if they distribute too much fear on the social front that Google+ will never take off?
8. Is there such a thing as “safe” links that did not come naturally?
9. You have a brand new site... What are the FIRST five things you do to start procuring links – and why?
10. There’s been a lot of talk about Google having a brand bias, from an anchor text/link perspective... and what should website owners do to show Google what they are looking for?
11. Under what specific criteria/circumstances do you feel it’s best to advise a client to kill their site completely rather than try to recover?
6. Context is King: Google Parameterless Searches▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 4, 2013 by +Bill Slawski
This very interesting article by Bill Slawski takes us into the near future to see what parameterless search has in store for us:
In the very near future, you may be able to perform searches at Google without bothering to type or speak a query. Instead, you might be able to just shake your phone, or hold down a button for a certain amount of time, and tell your phone something like “search now”. Known as parameterless searches, this type of search can depend upon the context within which the search is performed.
Context information for a parameterless search could include things such as:Continue... Context is King: Google Parameterless Searches
The patent is:Providing results to parameterless search queries
- Time/date information,
- Geographic location information,
- Calendar information,
- Rate of speed information, and
- Device activity information (like the sending of emails for different purposes).
Invented by Sumit Agarwal, +Vic Gundotra, Alex Nicolaou.
Assigned to Google, US Patent 8,478,519, Granted July 2, 2013.
The current context can be determined by data and sensors that are local, or even remote to the mobile computing device. For example, traffic speed and congestion might be determined by sensors in the phones on the road ahead.
7. Augmented Reality & SEO: Search in an Annotated World▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 5, 2013 by +rachel pasqua
How will searching with Google Glass be different from searches online, for some perspective & a little sci-fi history, this is an insightful analysis.
|Searching in an annotated world with Google Glass|
Augmented reality has been a factor in consumer consciousness for decades thanks to sci-fi classics like "Tron" and "Videodrome". Along with flying cars and cyborgs, the ability to see an alternate world superimposed over an often-dreary reality has long been envisioned as status quo in our future society.
AR is finally poised to become front and center in our daily lives. Thanks to the recent debut of Google Glass and creative plans from device manufacturers like Nokia, an annotated world appears to be right around the corner.
The Augmented Reality Landscape
For those of you who haven't actually experienced AR first-hand just yet, think of it as being similar to the data overlays one sees in Google Street View; simple bits of useful information layered semi-transparently over a real world vista. Except in the case of AR, you're seeing the world and the informational overlay in real time, through a device viewfinder or some form of wearable technology such as Google Glass.
Continue... Augmented Reality & SEO: Search in an Annotated World
8. Is Google Ranking Different Search Queries Differently?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 8, 2013 by +Barry Schwartz
Certainly there's some of that going on, but on a large scale as Matt Cutts points out, it is still very difficult to do. Google has designed certain algorithms to hone in on some of the more heavily spammed industries and I believe there are also algorithms that focus more on the very high value keywords in certain areas. So here's Matt's take on it below.
A WebmasterWorld thread brings up a topic that came out of SMX Advanced a month or so ago on something Google's head of search spam, Matt Cutts said.
DS: Does Google have different ranking factors for different industries?Continue... Google Industry Specific Search Algorithms.
Matt Cutts: We have looked at topic-specific ranking. The problem is it’s not scalable. There’s a limited amount of that stuff going on — you might have a very spammy area, where you say, do some different scoring.
What we’re doing better is figuring out who the authorities are in a given category, like health. If we can figure that out, those sites can rank higher.
DS: How many different categories?
Matt Cutts: Lots.
9. SEO Ranking Factor #1 is Satisfaction, Cyrus Shepard▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 8, 2013 by +Cyrus Shepard, MOZ
This article is tops, and this is what I've been saying for a while here. The bottom line is Google wants to find and target the content that "satisfies the user." But Cyrus Shepard says it better...
You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. We often get so caught up in the minutiae of the algorithm that we forget all this effort serves a single purpose: Satisfy the user.
This isn't a touchy-feely post that says "Make great content and visitors will come" or "Delight your customers and magic will happen." It's not magic. Satisfaction is an actual ranking factor.
Unlike other ranking factors, this one is hard to measure because it's based almost entirely on search engines' own internal data — something they don't share. We do know search engines both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results.
5 Tips to improve visitor satisfaction:
- Google's free website satisfaction surveys: Google' free satisfaction surveys...
- Removing barriers: making site more accessible for search robots& humans...
- Speed it up: We know that faster websites are good,but...
- Empathy: Empathy as a ranking factor?
- Linking out: linking out (and also creating content hubs) can be used to increase user satisfaction. [Notice how I'm doing it in these articles? ;-) ]
Continue... SEO Ranking Factor #1 is Satisfaction
10. Link Building is Not Illegal (or Inherently Bad), Matt Cutts▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 10, 2013 by +Eric Enge with +Matt Cutts
This interview is a must not miss, with some great practical advice from Matt Cutts on proper link building. Thanks to +Mark Traphagen for pointing this article out in his interesting perception, Matt Cutts Confirms Google's Interest in Identifying Authoritative Authors with useful comments.
Eric Enge: There are people who think link building is illegal now. Is link building illegal?
Matt Cutts: No, link building is not illegal.
Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal.
Eric Enge: Of course, people are using the term illegal in an imprecise way. So don’t be literal as an engineer with me now. They’re thinking that Google says all link building is bad.
Matt Cutts: No, not all link building is bad. The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction that’s backwards.
Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.
Matt Cutts: The link from a press release will probably not count... If that press release convinces an editor or a reporter to write a story about it, It’s still someone making a decision to cover it.
Matt Cutts: Syndication can be a valid way to either increase your reputation or to drive traffic and potentially to get more links. The main caution that I would add is that there are some mechanical things that you should pay attention to and try to make sure that you get right.
Continue... Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts
11. The First Annual (Virtual) G+ Bloggers Conference▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 12, 2013 Hosted by +Chef Dennis Littley
So last month we had this fabulous First Annual Virtual G+ Bloggers Conference, an exciting event & here are some of the SMO/SEO topics as they were covered live for your viewing.
12. The Social Media Optimization (SMO) of SEO▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 13, 2013 Joshua Berg and Mark Traphagen interviewed by +Chef Dennis Littley
at The First Annual (Virtual) G+ Bloggers Conference.
There's also a good synopsis of The SMO of SEO interview written by +Anders Pink
13. To Guest Blog, or Not to Blog. Do You Follow Google's Rules?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 14, 2013 by +Chris Crum
There's been quite a bit of rumors going around that now guest blogging is being frowned on by Google, in short this is not true at all, but we need to look a little closer at what's actually being said. It reminds me of the backlinking scandals, it's not the backlinks, but mainly the purpose of those backlinks that WebSpam was looking at. In the same way that happened with the backlink cleanups, I believe we'll see the quality of good blogging links from authority sites actually going up in value, just as (or even because of ) others getting filtered down.
In this article by Chris Crum, we see some of the different comments that have been made. I'm going to color the comments for sentiment leaning for, or sentiment appears against & you'll see it's not a blank discredit, but more a caution about the neighborhoods & quality of content.
The first is on old Matt Cutts Webmaster Help video that we’ve shared in the past.
In that, Cutts basically said that it can be good to have a reputable, high quality writer do guest posts on your site, and that it can be a good way for some lesser-known writers to generate exposure, but…
“Sometimes it get taken to extremes. You’ll see people writing…offering the same blog post multiple times or spinning the blog posts, offering them to multiple outlets. It almost becomes like low-quality article banks.”
“When you’re just doing it as a way to sort of turn the crank and get a massive number of links, that’s something where we’re less likely to want to count those links,” he said.
Google’s view of guest blog posts has come up in industry conversation several times this week... Some have taken it to higher extremes of “SEO,” but regardless of how hard your pushing for a boost in PR from these articles, you might want to consider what Google has been saying about the matter.
14. Questions on Semantic Search Answered by David Amerland▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 14, 2013 by +David Amerland
These answers to the most common questions on Semantic Search are something you really need to be in the know about and if you haven't already, head on over to Amazon to pick up a copy of David Amerland's, Google Semantic Search.
Here's some excerpts of those answers & then go to the article for the good stuff...
We are in the days of the semantic web. Terms like “entity”, “ontology library” and “structured data” are going to figure more and more promptly in our lives. Marketers will have to come to terms with this, webmasters will need to understand how to use it, analysts will have to take it into account, social media experts will now have to consider it and all of us will be affected by it.Continue... Most Common Questions On Semantic Search Answered
1. What the hell is semantic search? It is the presentation of answers in search in a way that understands the search query and the intent behind it. This is a really big deal. In order to do this the search engine has to understand natural language the way you and I understand it... The words you use may be exactly the same but the context is different and so is the relevance. Well, semantic search engines take all this into account in the same way.
2. So it only affects search? Well, yes, semantic search changes the way search understands... That means that semantic search is one aspect of the much bigger semantic web.
3. How is the web semantic? Search and the web are closely tied to each other. The web is revealed to us through search and the information it holds is only as good as our ability to find it and use it. By changing the way this information is presented semantic search is also changing the way the web works.
4. Does this mean SEO is changing? Yes. In the pre-semantic search days when a search engine looked at a web page it saw statistical text analysis elements, not real words... Semantic search looks at a page and truly understands its meaning. The content of the page needs to contain real value for the end user otherwise it will no longer work. This has led to a change in the role of the SEO professional who now has to be much more than just a technical specialist.
New to the Semantic Search topic? This intro also by +David Amerland, is not to be missed.
15. The Ultimate Guide to Google Authorship▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 16, 2013 by +Scott Buehler
We've seen many good guides to Google Authorship and +Mark Traphagen in particular has led the way on this, but this recent one by Scott Buehler has some different tidbits spelled out that certain platform users in particular will appreciate, such as WordPress, Blogger, or Tumblr.
16. Ten Ways Google+ Will Improve Your SEO▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 17, 2013 by +Steve Rayson
When is it time to start using Google Plus for SEO? Steve Rayson tells us why it's now...
There are still people that argue for a wait and see strategy before using Google Plus. They will often point to lower numbers of people using Google Plus. These people fundamentally misunderstand the nature of Google Plus and the way it can improve your SEO results, even if none of your clients actually use Google Plus itself.Continue... 10 Ways Google+ Will Improve Your SEO
These are ten ways that Google Plus will improve your SEO:
- Google Plus content will be efficiently indexed by Google, it will gain page rank [based on your authority built] and appear in Google’s search results.
- Your Google Plus posts allow you capture SERP real estate as they appear on Google search page results, thus your audience may find your Google Plus content through a standard Google search.
- Google Plus authorship provides you with a higher visual profile in search results.
- Google Plus content stays around, gains page rank, gives page rank and appears in search results over a long period.
- The use of Google authorship is closely tied to content authority. Google is keen to give a higher profile to authoritative content in search results.
- Google Plus authorship and the Google Plus social layer provides a wide range of social signals that may improve the social media optimisation (SMO) of your content and SEO. What appears to be far more important is the interaction between you and your content and others of a high authority.
- Social signals from platforms such as Google Plus will become more important in determining search results. Joshua Berg has called this the SMO of SEO... that “social signals provide a much better way of filtering out the noise... this is a trend that will continue because it is a much better way of understanding what people really want.”
- The featured link in a Google Plus post will pass page rank to the page to which it links.
- Links from regular websites to Google Plus content can also pass page rank authority in the other direction back to your Google Plus posts and pages.
- Finally, the use of hashtags in Google Plus connects every post to a search on the platform.
17. Google+ Boosts Executive Careers (Here's How), Mike Elgan▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 19, 2013 by +Mike Elgan, in Forbes
Obviously brands should get into Google Plus, but what about executives?
Social media is one of the most powerful new tools for CEOs and other executives. It helps you understand customers, markets, and the competition.
It can make you better at what you do. Few executives use social media, but they should. This is especially true for Google Plus—and I’ll tell you why.
In addition to your company using social media for all the reasons companies do, you should consider personally using social media as an opportunity for advancement and real-time market research.
1. Facebook gets a lot of attention because it’s not only the biggest social network, it’s also the best place to connect with people you already know.
2. Twitter gets a lot of attention because it’s celebrity-friendly. It’s so easy to toss off a quick factoid, observation or link; and enables users to follow a large number of brands and people.
3. Google+ is the best site, however, for talking about ideas: an emphasis that has less mass-market appeal, but more relevance to someone like you who wants to have meaningful discussions about your professional interests.
Social Media For Execs? Really, Mike?
True social networking isn’t what those “social media experts” do. Real social networking is when you personally start and seek out conversations about your areas of interest, then engage with others about those topics in order to gain knowledge, understanding and influence.
How To Do Google+ ‘Persistent Engagement’: The way to look at Google+ is that it’s all about search (which makes sense, since this is Google we’re talking about).
1. Engagement Using Search: The best place to start—is with search...use the Google+ search feature to search for your company’s brand, product or subject area.
2. Persistent Participation: Simply use this [notifications] link to enable Google+ to show you all the conversations you’ll want to stay in touch with.
The Bottom Line: Make “Persistent Engagement” using these two views—the search stream and the secret notifications stream—part of your daily routine. The benefits are endless education, keeping of your finger on the pulse of your industry, your customers, and your business.Continue... Google Plus Boosts Executive Careers (Here's How)
Another good article from Forbes, July 16, 2013 by +Cheryl Conner
Why Do Marketing Managers Continue To Ignore Google+?
18. Google+ & Pinterest, Peanut Butter & Jelly▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 21, 2013 by +Peg Fitzpatrick
Do you use Pinterest, with Google+? Here's some reasons you may want to for graphics.
Google+ and Pinterest are the new kids on the block, relatively speaking...
“Google+ is the second largest social media platform in the world. It is second only to Facebook with more than 500M registered users of which 135M post active updates, according to Carter Hostelley, the founder and CEO of LeadTail.com, a company that focuses on online marketing research, consulting and tools.” Google+ has better SEO, because duh it’s Google.
From i Media connection, “using Google+ page, your content posts, company information, and multimedia assets will appear in the Google sidebar, helping you boost engagement and increase organic reach and search rankings.”
1. Free Google real estate
2. Deeper engagement
3. Drive brand discovery
4. Measure your social marketing
Custom images work for Pinterest and Google+ together
Beautiful images propel content on Pinterest and Google. Use all the real estate that you can on each image by creating a big, vertical image. Add some text and watermark it to boost your branding.
The lifespan of a pin is the longest of any social media platform. This one reason alone is worth the time you spend on Pinterest.
Continue... How Google+ and Pinterest Go Together Like Peanut Butter and Jelly
19. Is The Social Media Slumber Finally Over For Big Brands?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 22, 2013 by +Steve Olenski , Forbes
This is the time for businesses & yes, especially big brands, to be getting into Google Plus. You've heard me saying it is high time here, but this article in Forbes makes the point well.
...if you’re a big brand, say on the level of a Fortune 500 brand, your “state of inactivity” – AKA your slumber – when it comes to social media, may finally be over. At least it may finally be over for some as that’s the indication one gets from reviewing data from a recent study from the University of Massachusetts Dartmouth Center for Marketing Research.
You can clearly see the uptake in social media usage across the board re: the big social media networks. Most notably is the increase in blogging among Fortune 500 companies – up 28% in just one year.
However, the study delved deeper into blogging and in fact showed that blogging among Fortune 500 companies is up over 112% since 2008.
Why Has It Taken So Long?Continue... Is The Social Media Slumber Finally Over For Big Brands?
Social media is not a fad. It is where your customers and future customers are spending more and more of their time so why would you not want to be there with them?
- Fear. Pure, unadulterated fear. Fear, when it comes to social media, comes in many shapes and sizes and at or near the top of the list for brands is fear of saying something or doing something stupid – for all the world to see.
- Lack of true ROI. This reason is perhaps trotted out by more brands as to why they don’t participate in social media. Plenty of articles written about this topic. Here’s a real good one from Natalie Burg, my fellow Forbes contributor: How To Measure Your Social Media Return On Investment
- Lack of content. I think there are still a great number of brands – both big and small, who know they need to be at the party but simply do not know what to say; what to share, what to post and on and on and on. So they choose to watch from afar, hoping one day to take the leap – which of course they won’t and it won’t matter anyway for it will be too late.
20. [Unnatural] Links are DEAD - A Case Study▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 23, 2013 by +Razvan Gavrilas on CognitiveSEO.com
Remember the principal of PageRank? It was designed as a form of citation of worthy content, pages, links, so what about the unnatural links? From time to time we need these reminders & this article has some case studies that do well to prove the point.
[Note: While it is sometimes difficult to get accurate information from case studies that are too small, or do not take enough information into account. If case studies are done with the right corresponding information & don't rely too much on correlation, they can still be quite useful. The reason I'm not keen on too many of the correlation studies is the large number of wrong assumptions drawn, without enough asking why?]
They are actually killing your site and business, that is if you are building a sustainable medium to long-term online business as most people do. If you are into the “trickery” business (like short term with no brand attachments … ) then unnatural links may still do it for you.
Here are a few things on what this article is/isn’t:
Conclusion & Advice: With several in-house studies we did, similar to this one, I would “dare” to say that sites that haven’t been over SEO-ed have a very good chance of continuing with steady rankings and growth, while sites that move over the 15-20% unnatural links limit, have a very high chance of being penalized by Google for unnatural links.
- This is not SEO propaganda – just a catchy title ;)
- This is a Serious SEO Case Study.
- This is about link building strategies that work/[or don’t] in 2013.
- This is about real sites with real problems.
- This is about Google.
- This is for every SEO Pro! (penalized or not)
That means forget about SEO for a moment (at least the way you did it before) and try to recover that lost authority that you once had. In order to do that you just need to prove to Google that your site is trustworthy of being top ranked in their index. You can only do this by following their guidelines and not by trying to bend the “law” in order to get a better ranking. Re-build your business model by focusing on SEO as an integrated marketing activity and not by trying to trick Google in thinking that your site is “the site” that should be ranked in the top spot.Continue... [Unnatural] Links Are Dead - A Case Study
21. Voice Recognition Useful. What About Emotion Recognition?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 23, 2013 by +Nathaniel Mott, PandoDaily
Tools like Siri and Google Voice Search understand what you’re saying. Beyond Verbal wants to teach them how to understand how you’re saying it.
Anyone could tell you that communication isn’t necessarily what you say but how you say it. We have evolved to communicate through our gestures, posture, pitch, and cadence as well as our vocabularies, allowing us to convey different emotions without necessarily changing the words we use. Humans can pick up on those signals fairly easily. Machines can’t — and that’s exactly what Beyond Verbal, an Israel-based startup, is trying to change.
Beyond Verbal’s service is simple in execution, if not in origin. The software is built atop 18 years of research from physicists and neuropsychologists who have essentially taught our computers and smartphones how to divine our emotions after listening to snippets of audio. Put another way: Tools like Siri and Google Voice Search understand what you’re saying. Beyond Verbal wants to teach them how to understand how you’re saying it.Continue... Beyond Verbal has raised $1 million to prove that emotion recognition
Voice recognition is becoming an increasingly important aspect of modern computing, what with all of the virtual assistants from Apple, Google, and other companies making their way to our smartphones and computers. Beyond Verbal is hoping that emotion recognition will one day become just as important to modern software. Just don’t blame it, when you’d rather talk to your smartphone than your family because Siri “really gets you,” and Google totally understands where you’re coming from, no matter what you say or do.
22. "SEO is Dead" - Does The Guardian really believe that?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 24, 2013 by +Susan Hallam
We all heard about the controversial and somewhat mis-informative article in The Guardian's, Search Engine Optimisation is Dead. Long live social media optimisation. Well Susan Hallam was able to chat with the author and what do you suppose he had to say? Does that title sound like it was written for search engine optimization? Give you one guess. :D
The article has stirred deep controversy and quite a social media storm, primarily as a result of some of the provocative statements in the post:
I had the chance to spend an hour with the article author, Tim Anderson, and we had the chance talk through some of the bigger issues the SEO is Dead article raises.
- "Search engine optimisation (SEO) was always a flawed concept."
- "... Google search may display only 13% organic results; 'the rest is ads and junk'. "
- ".. how consumers found websites in 2012 shows that social media is catching up with search"
- "Recommendations from friends count for more than a search engine algorithm will ever achieve."
Does Tim Think SEO is Dead?Continue... SEO is Dead - Interview with The Guardian
He firmly points his finger at the editorial team for writing the “SEO is Dead” headline that stirs up the controversy. As it turns out, that bit of editorial mischief ended up producing a keyword rich article that is more than likely, and most ironically, getting a huge amount of SEO traffic. [Who would've thought? :-o ]
23. Link Schemes Defined by Google & Just Updated▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 27, 2013 by +Joshua Berg
I shared this earlier, but for anyone that missed this and is involved with SEO it's imperative for you to know and be aware of these things.
Continue... Link Schemes which negatively impact your site defined by Google
24. An Intro to Integrated Marketing & SEO: How it Works▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 29, 2913 by +Stephanie Chang, in +Moz
A chalk full article from Stephanie Chang on marketing, SEO & the marketing funnel.
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients:
- A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear internal linking structure)
- The strategic use of target keywords on the page and in the URLs
- Key links with targeted anchor text
Now, the rules have simply changed. Not only are the SERPs displayed differently depending on the user's specific search query (Dr. Pete's Mozcon presentation pointed out 85 different, distinct features in the SERPs from knowledge graph to the related search carousel), but our day-to-day roles have changed.
|Image: on +Moz|
Related to this I saw an exceptional article this week from January, 2009, on website design called
The $300 Million Button.
25. Face it, You Might Not be an Authority ("niche" sites for $)▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
> July 29, 2013 by +Sean Murray
Sean Murray pulled off this pretty cool post this month on "niche" sites for bucks.
While he seems to come out a little broad against choosing "a niche" for SEO purposes, that does have it's place, but in the context he is referring to, the type of sites & people building them, I absolutely agree. He goes on to explain the scheming :
They're also the group more likely to spread misinformation, sell & consume sketchy SEO services, and create a lot of the garbage you find on the Internet.
Let me be clear, I am not talking about SEO professionals that provide a legitimate service to clients by keeping their sites clean, updated, optimized, and visible. I'm talking about the folks that say “first, choose a niche, then dominate it in search.”
Continue... Face It, You Might Not Be An Authority, on Google Plus
26. Google Explains, Why Press Release Links Need Nofollow▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 30, 2013 by +Barry Schwartz, SearchEngineLand
We all saw what Google said this month about Press Releases needing to use the "nofollow" tag, well here's an interview in which Google's +John Mueller goes into more detail on that.
John Mueller, one of Google’s lead Webmaster Trends Analyst, was kind enough to answer some of my questions around this documentation change in a video hangout. The questions from SEOs and myself around the new link schemes documentation change are in the first ten minutes, the outcome was to nofollow links within press releases.
Throughout the video, John Mueller equated press releases to advertisements. It was specifically asked if all links in press releases need to be nofollowed or just “links with optimized anchor text” in press releases need to be nofollowed. While John said it would be somewhat okay to have direct URLs linked within press releases that are followed, he did say to be safe, he’d recommend nofollowing even those links (i.e. the links that are not even optimized anchor text).
Google’s John Mueller did add that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.
Continue... Google: Links In Press Releases Should Use Nofollow Like Paid Links
27. Matt Answers Will W. Tools Will Tell Us Which Links Caused...▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 31, 2013 by +Matt Cutts
Will Webmaster Tools give examples of which links or pages caused a manual spam action?
In short, Webmaster Tools will try to give you at least some of the links if you have a manual spam action, but it does not always provide all the links. The hope is to expand this more in the future.
28. The New Google+ Plus One/Recommend Feature Explained▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 31, 2013 by +martin shervington
Google made a surprising update in the Plus this month and that's a change to the +1 button.
Recently Google has brought out a new feature where individuals find recommended content in their stream through the process of someone in their circles +1ing a post. This is a really powerful new tool for business and anyone interested in content spreading through a network. Suddenly we have the ability of another way for content to reach people’s streams i.e. as well as your own posts or a share.Continue... The New Plus One/Recommend Feature Explained
What determines whether these posts appear?
What will other people see in their streams?
- The person’s settings for the application (as the 1er), and
- Google’s algorithm will determine what is relevant.
(So you know… Extended circles is: people you have in circles, and they in theirs.)
The benefit of new content and new people in the Stream
1. People in my circles (who I set to receive content in my Stream) have +1d
2. Someone’s post from outside of my network can be added straight to my circles
What else is interesting about this?
If you +1 your own post that could also appear in someone’s stream!
This could be seen as an algorithmic bonus to recommenders who thank people…
In this case:
If you don’t want recommendations of content or new people whom you may like to circle you can adjust the settings on each circle by clicking the cog and unchecking/adjusting there.
- Joshua +1d the post that
- Lee has shared, which
- Joshua had initiated himself.
If you want to increase or decrease the recommendations YOU are making using the +1/recommendation then you can adjust your settings: https://plus.google.com/u/0/apps/google
29. Google Authorship Update: Where is rel=author Going?▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
August 4, 2013 by +Mark Traphagen, Virante, with insights from +Mike Arnesen
Important updates and exciting insights on where Google's going with rel=author...
In the video embedded below, Google’s Matt Cutts answers the following question:
“Will Google be evaluating the use of rel=author moving forward as more sites use the feature on generic, non-article/news pages, such as on a home page or about page?”
Matt’s answer has several interesting nuggets that I’ll outline for you here.
1. Google is moving forward with Authorship/rel=author
2. Authorship will be used to boost subject authorities
3. Authorship will boost content of a trusted author even if its posted on a low-authority site
4. Authorship may be used to identify and devalue spammers
5. Authorship and Author Rank are still in their early stages and not “ready for prime time”
Authorship Tips and Takeaways from This Video
Authorship is something to implement today
Concentrate on your areas of expertise.
Be strategic about attracting high-authority authors to your site.
Your trusted author status will become a highly marketable asset.
Do not connect authorship to anything and everything on your site.
Do not connect authorship to low-value, “only for the link” content.
UPDATE: Google Authorship Intelligent Author Attribution?Continue... Google Authorship Update: Where Is Google Going with rel=author?
21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how Google may be moving forward with both Authorship attribution and author subject relevance.
The other day Mike was doing a site-specific search for their domain and made a stunning discovery.
Google had not only attributed authorship to some of their pages (which we’ve seen happen before), but all the attributions were “correct” from a topical standpoint even though those pages not only didn’t have authorship markup, they didn’t even have the names of the people involved!
30. The Google Plus Community Member Guide▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
August 4, 2013 by +Andrij Harasewych
Andrij has put a lot into this guide and it really shows, from A-Z on GPlus Communities.
31. In-depth Articles in Google Search Results Has Arrived▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
August 6, 2013 by
Today Google Webmaster Central announced what looks to be a very useful new feature...
Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.
These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. You can help our algorithms understand your pages better by following these recommendations:
Following these best practices along with our webmaster guidelines helps our systems to better understand your website’s content, and improves the chances of it appearing in this new set of search results.
- use schema.org “article” markup,
- provide authorship markup,
- rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
- provide information about your organization’s logo,
- and of course, create compelling in-depth content.
The in-depth articles feature is rolling out now on google.com in English. For more information, check out our help center article, and feel free to post in the comments in our forums.
Posted in Google's Webmaster Central: In-depth articles in search results
32. Google Panda, Penguin & Phantom: 3 Recovery Examples▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
August 7, 2013 by +Glenn Gabe, SearchEngineWatch
Informative practical advice on recovering from the Panda, Penguin & Phantom penalties, with some good examples and graphs. This is also in regards to the recent algorithm updates I wrote about in the first article above.
During the July update, many webmasters reported recoveries of varying levels, which seemed to match up with what Google's Distinguished Engineer Matt Cutts explained about the “softening” of Panda. Also, this was the first rollout of the new and improved Panda, which can take 10 days to fully roll out.
But remember, there were other significant updates in May, with both Penguin 2.0 and Phantom. And we can't leave out "Phanteguin" victims (companies hit by both Phantom and Penguin 2.0). Could they recover during the Panda update too?
I've witnessed Penguin recoveries during Panda updates before, which led me to believe there was some connection between the two. Well, the latest Panda update provides even more data regarding the relationship between Panda, Penguin, and even Phantom.
Pandas Helping Penguins, and Exorcising Phantoms
Continue... Google Panda, Penguin & Phantom: 3 Recovery Examples
What Didn't Work
- Case 1: Panda Recovery – Fixing Technical Problems + The Softer Side of Panda
- Case 2: Panda Recovery While Still Being Impacted by Penguin
- Case 3: Phanteguin Recovery – Penguin and Phantom Recovery During a Panda Update
- Lack of Execution
- Rolling Back Changes and Spinning Wheels
- Caught in the Gray Area
- Summary: Analyze, Plan, and Execute
33. NOD3x v2 Has Arrived and it's Powerful, with Lee Smallwood▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
August 8, 2013 by +Lee Smallwood
The amazing +NOD3x v.2 came out and not only is it more powerful, but it's beautiful. When you realize all the things you can do and understand with this tool, it will become indispensable.
34. Technical SEO Hangout on NOD3x, Dejan SEO▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
On the subject of NOD3x we had a terrific Hangout On Air with +Dejan SEO's +Dan Petrovic interviewing +Lee Smallwood on some of the amazing SEO applications of this. To say this is a powerful tool would be an understatement. But don't let me ruin the punchline, watch it...
35. Why Smart Marketing is About Help not Hype. Youtility▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
June 20, 2013 by +Phil Simon
Some great concepts in this new book Youtility, though not entirely new ideas, it's well put and this is the stuff we've been learning about "marketing through helping" here on Google+. Look forward to reading it & this interview with the author is a great intro.
Jay Baer is one of the foremost authorities on marketing and social media, as well as a friend of mine. I've quoted him in two of my books. I sat down with him to talk about his new book, Youtility: Why Smart Marketing Is about Help Not Hype.
PS: Other than a nifty word, what is Youtility, really?
JB: Youtility is marketing so useful, people would pay for it. Of course, you probably won't actually ask customers or prospects to pay, but it's marketing that has so much inherent value, they would fork over a few dollars if you insisted.
PS: Why would companies want to spend time and money on this, given the number of other priorities they have?
JB: Youtility will not be optional; it will be required. All businesses are now in an unprecedented, hyper-competitive environment where they are competing for attention not just against other businesses, but against EVERYTHING. Think about your Facebook feed, or Twitter feed, or Instagram, or even your email inbox. What you find there is a confluence of personal and professional relationships. Companies are side-by-side with messages from your real friends and family members. That's an extraordinarily tough marketing environment, having to use the same venues and technologies that we're using to connect authentically to people we actually cherish.
Companies that are embracing Youtility - and I profile dozens of them in the book - are being rewarded with attention, sales, loyalty and advocacy.Continue... Phil Simon: Youtility: An Interview with Jay Baer
36. Why Ignoring Social Media Complaints Is a Huge Mistake▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
September 9, 2013 by +Roger Dooley in Forbes
A lot more big businesses and brands have been looking at Google Plus lately and trying to decide when, or how, they should get involved in this powerful platform. Of all the social media platforms to date, I see Google+ as offering the most benefit and greatest potential for businesses. So I feel it would be it would be timely to include some exceptional articles such as this one on why brands need to stay in the know on social media and even be ahead.
|A Major Airline Word Cloud by +Brian Solis|
It amazes me that even in today’s social media savvy business environment there are still big companies that fail to engage with their customers, particularly customers that are frustrated and unhappy. In fact, a variety of research shows that ignoring those customers is the worst possible strategy.This video is hilarious, but also shows us the power of social media we need to remember.
United Breaks Guitars, But Not Their Silence
My personal nominee for the “Stony Silence Award” goes to United Airlines, who has never responded to my tweets about destroyed luggage, flight delays, and indifferent personnel. I probably tweeted a few good things about United along the way, and had no response to those, either. (Of course, lack of response to complaints doesn’t mean the social media conversation about the brand doesn’t keep right on going. The United Breaks Guitars video, produced by an unhappy customer, has garnered over 12 million [13,306,902] views to date.)
In his book, The End of Business as Usual, social media thought leader Brian Solis displays a social media word cloud for a major (but unnamed) airline. The dominant references (fail, worst, sucks, hate, wtf, etc.) are emblematic of what happens when unhappy customers dominate a one-sided conversation.Continue... Why Ignoring Social Media Complaints Is a Huge Mistake - Forbes
Why don’t these companies engage with complainers? Perhaps they think that there’s no upside to such conversations – they can’t fix most problems (e.g., delayed flights, rude behavior by employees), and don’t want to spend the money to fix those they could (like my destroyed suitcase). If you can’t fix it, why bother? It will just make the customer even more angry, right? In fact, research shows that theory couldn’t be more incorrect.
37. Notable Infographics for both Fun and Information▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
July 4, 2013 by Weblinx
The 5 Stages of Grief, The SEO Edition.
July 17, 2013 great share by +Mike Allton , and appears to be from WhoIsHostingThis
The Internet: Then and Now [infograph]. Both funny & interesting to remember a lot of these.
July 21, 2013 Danny Brown
The Sunday Share - 8 Steps to Build Your Content Hub
July 2013 Forbes Img
SEO Is Not Dead And Will Never Die [Infographic]
August 3, 2013 +Luis Galarza shared
Internet Marketing is About Cross Connections Not Link Building
Other cool articles:
July 17, 2013 Misty McPadden
25 Blogging Tips You Need To Learn Today
Published in the Bloomberg Businessweek, I couldn't get over this one for all the people railing about the SEO correlation = causation "studies" that came out in June.
Correlation or Causation? Correlation may not imply causation, but it sure can help us insinuate it. "Is Facebook driving the Greek debt crisis?"
38. The Amazing SMO / SEO Drives Compiled by Michael Bennett▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
This Google Drive Presentation of many of the the best Google Plus & SEO related articles put together lately by Michael Bennett is simply fabulous. Featuring many of your favorite authors: Martin Shervington , Denis Labelle , Yifat Cohen , Stephan Hovnanian , Mark Traphagen , David Amerland , Peg Fitzpatrick , Chef Dennis Littley , Dustin W. Stout , Jaana Nyström , Michael Bennett , Yours Truly & many more...