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September 11, 2013

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How to Use Google Plus Embedded Posts in Your Websites

Joshua Berg - 11:19 AM

BREAKING NEWS: You Can NOW Embed Google+ Posts into Your Websites!


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1. Smart Uses for Embedded Google+ Posts
2. Google+ Embedded Posts vs. Google+ Embedded Comments
3. Embedded Shared Circles on CircleCount
4. Big Google Plus SEO Implications for G+ Embedded Posts
5. How to Embed a Google Plus Post
6. Embedding Google+ Posts into a Website Examples [update]
7. Different Applications of Embedded Posts, NOD3x [update]
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Yesterday Google's Vic Gundotra announced, "Starting today, you can embed public Google+ posts on your web site!" And then gave us some exciting first examples in his post below.

Now the questions everyone is asking are, "What does this mean? How can we use it? How will it affect SEO? And many others...

So here's a little round up of the day's events & some of the useful informative Google+ Posts I picked out on the subject. Let's start with my share of Vic Gundotra's announcement.






Above you'll notice one of my first favorites of this feature. Notice Vic Gundotra's share appears inside of my reshare? On the Google+ platform, each new reshare of my share of his post, would strip away my post above & only keep the original post intact. With this technique however, my share introduction will stay intact and will continue to do so for every reshare across the Internet of my particular share of this post.




1. Smart Uses for Embedded Google+ Posts

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Next Stephan Hovnanian has some terrific ideas on ways to get the most out of this feature.

IDEAS FOR USING GOOGLE PLUS EMBEDDED POSTS

  1. Roundups
  2. Embedded shared circle posts
  3. Pimp out your guest authors
  4. Save Bandwidth
  5. Bookmarks
  6. Show off top sharers of an article
  7. Collate/Curate your Google+ posts around a topic
  8. Embed Google+ Events
  9. SoundCloud post = Embedded Podcast
  10. Embed real person reviews








2. Google+ Embedded Posts vs. Google+ Embedded Comments

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Jim Lodico wrote an excellent in-depth article on quite a number of different aspects and advantages to using the embedded posts.

Like embedded G+ comments, the ability to Embed G+ posts raises a new set of questions regarding context. Read on for a comparison of context issues.


From a social sharing perspective, this could be very powerful. If I write something here that others enjoy enough want to publish on their own website, they now have the ability to do so. By using the embed code provided, as the author I will be properly credited and should receive any SEO or authority benefits that come with the sharing of the content.

Embedded posts also provide an opportunity to expose G+ posts to those outside of G+ who may not have seen my original post on G+. For the most part, this seems like a good thing. However, like the ability to embed G+ comments, the ability to embed G+ posts does raise a few issues regarding context of which you should be aware.
  1. G+ Comments and Context Issues...
  2. Enter G+ Embedded Posts...
  3. A Real World Example...
  4. Comments Gone Wild...
  5. And just to really confuse things...
  6. None of this is a bad thing...
  7. Please share and embed...







3. Embedded Shared Circles on CircleCount

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CircleCount has a fabulous perspective & example on this as well. A whole new way to share circles and other methods for which they had been wanting to share certain content on their website...

One of these ideas is absolutely great for CircleCount and without that Stephan Hovnanian was thinking about our website on this post (at least I think it wasn't his main focus ;) ) we have picked it up and implemented it.

That means 14,001 different posts embedded on CircleCount.com with one change.
And the most important: these posts are really in line with their pages on CircleCount and are not just some arbitrary embedded posts ;)







4. Big Google Plus SEO Implications for G+ Embedded Posts

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Yesterday I was also considering the SEO implications of this new feature. At a first glance of a websites page with the G+ embedded post, we see all the same links in the original post, both follow and nofollow. This might appear that the G+ embeds pass PageRank authority to all of the follow links within the post.

However, a look at the embed code & on page source code, shows that the entire G+ post is Google script that appears in an iFrame. Here's the comment I made in regards to this yesterday.



"It does NOT appear that these embeds provide authority follow links back to the embeds, after looking at it more specifically on the page's generated source code. It is a script actively generated in an iframe, the content itself does not reside in the page."

"Using an on page follow link viewer tool, you will see the links as follow & nofollow, which can be a throw off. However viewing the source code, it is an active script in an iframe, something like the Google AdSense script generates active content on each page."



Now there's still the question of whether the link in the widget to the original post, at least provides authority directly back to that specific post. I will say that it doesn't necessarily, because it is not a standard on page text link. There are however some differing opinions on this & what will really matter ultimately, is how the Google PR algorithm decides to treat these links & what kind of authority they wish to pass through to the G+ posts.

So we'll keep you posted on this one...


BUT WAIT...

If you think for one second Google+ post embeds do not have huge PageRank & ranking authority implications, just look at THIS article today. Wouldn't it be kind of silly if I referenced all these great Google+ Embeds, but I didn't talk about the authors? Notice every link on this page to each of the authors is a standard text FOLLOW link providing PR authority, context & relevance to each of the authors' Google Plus profiles.

So now, what Google has provided with this new & much easier sharing technique, is for your G+ content to be shared much easier & faster across the web and with quality citations that would naturally accompany them. With all that authority being fed back into your G+ profile to spend at the Search bank as you will.




5. How to Embed a Google Plus Post

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Next we have MaAnna Stephenson who has assembled a beautiful article on how to do the embedding in some different kind of environments.

Tricks for embedding G+ posts with non-supported links








6. Embedding Google+ Posts into a Website Examples

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At PlusYourBusiness martin shervington has some further clear & useful examples on embedding G+ posts into websites.






7. Different Applications of Embedded Posts, with NOD3x

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In this example Lee Smallwood gives us some amazing new uses for application.

The recent update from +Google+ re: #EmmbededPosts  has really opened up a side to +NOD3x that we've been waiting for: The ability to engage on G+ posts without having to leave NOD3x.

Why is this important? The visualisations of un-structured data we collect from G+ can now all be engaged with directly from: dashboards, relationship graphs, real-time streams.

The ability to connect with people and engage on content that interests you is not only a crucial part of building authority it will increase visibility and extend the reach of content.




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