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September 23, 2013

In-depth Articles, Evergreen & Fresh Content, a Golden SEO Goose

Joshua Berg - 3:51 PM

The high value of Evergreen Content & Google's In-depth Articles Markup.

Evergreen articles & content freshness, a golden goose of SEO. Let me explain my experience on how this works so fabulously well & towards the end I'll share a freshly valuable tip. Today +Mark Traphagen shared a fantastic post that reminds us of the high value of fresh content & he is right on with this one.

Once in a while I share some inside SEO tips of high value not commonly discussed, this is one of those tips. In fact it's been one of my secret weapons for a while, so don't go spreading this around. Shhhh...

For the last few years keeping content freshness has been a golden goose of mine where other factors were either difficult, or changing too much. Very high freshness even beat out many of the penalty algorithms when they first started hitting hard & I didn't really understand them.

I'll take this up a level here & talk about Evergreen Content, or articles. The best example of this is Wikipedia, it's how all of their content is structured & one of the strongest factors that have kept their content so highly relevant in search, but also to the users (value to users = value to Google). It tells Google, "this is still good content & it's just as relevant as it ever was."

On some websites I have built a good portion of content around this concept & setup a month by month schedule, where I would come back even once a week, or more and add to, or change the content appropriately. Some of these articles I would intentionally not add all aspects from the beginning and just keep adding sub-topics to & this would keep it highly relevant.

Note: when I'm talking about updating that frequently, this is an evergreen topical article, not a blog post. Blog posts can certainly be updated with value, but they're not structured for as frequent an updating as evergreen articles. The way Mark explains updating a blog type article with new & relevant information is just perfect.

So in my opinion, creating useful & industry, or topic relevant, in-depth evergreen articles, is simply a very effective SEO tool.

Now I said I have a freshly valuable tip & that is this...

What if we take our effective in-depth evergreen articles & then add the latest & greatest tool that Google has given us for this, The "In-depth articles" feature: and...

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles. These results are ranked algorithmically based on many signals that look for high-quality, in-depth content.

I'm taking bets with high odds right now, that this is going to be more effective in ranking than anything you've seen in a LONG time.

#EvergreenContent #IndepthArticles #SearchFreshness #GoogleSEO


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