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Mystery of the social media post's ranking roller coaster.\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/03\/how-google-plus-seo-affects-search-rank.html#2\"\u003E2. Google+ content changes authority with the flow of the stream.\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/03\/how-google-plus-seo-affects-search-rank.html#3\"\u003E3. In search of the elusive Google+ post authority source.\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/03\/how-google-plus-seo-affects-search-rank.html#4\"\u003E4. G+ rocket booster gets pages seen, but then pages must carry it.\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"http:\/\/1.bp.blogspot.com\/-uPeXMpcYQHM\/UxkFsftn3sI\/AAAAAAAAHC0\/I3yEg2lCnSE\/s1600\/google-plus-seo-4.png\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003Cimg alt=\"Google Plus SEO - Part 4\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-uPeXMpcYQHM\/UxkFsftn3sI\/AAAAAAAAHC0\/I3yEg2lCnSE\/s1600\/google-plus-seo-4.png\" title=\"How Google Plus SEO Affects Posts \u0026amp; Search Rank\" width=\"440\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cb\u003EThe biggest question about our Google Plus SEO topic is probably, \"How does Google+ content behave in the Search ranking, both the posts themselves \u0026amp; the website pages shared on G+ in post links?\u003C\/b\u003E Does sharing links to our pages in posts help the ranking of those pages in Search?\"\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EMany of us who've been sharing our blog articles, or website pages almost exclusively on the G+ platform, have seen excellent results for the same content in search time and again. \u003C\/b\u003EWhile others have seen inconclusive or no improved search ranking results at all.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003C\/div\u003ESo why is there still quite a variety of opinions on this \u0026amp; \u003Cb\u003Ewhy isn't everyone seeing the same results?\u003C\/b\u003E It is often not well understood that there are a wide range of factors \u0026amp; habits that affect optimal results for every profile, page \u0026amp; post, including but not limited to the following...\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ca name='more'\u003E\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cul\u003E\u003Cli\u003EThe types of content that people regularly share \u0026amp; how they share it.\u003C\/li\u003E\u003Cli\u003EReception to that content \u0026amp; the types of engagement received from others.\u003C\/li\u003E\u003Cli\u003EThe many different levels of authority those engaging profiles have \u0026amp; times it varies.\u003C\/li\u003E\u003Cli\u003EThe number of actual engaging followers \u0026amp; especially authority influencers.\u003C\/li\u003E\u003Cli\u003EAmount of posts shared by the engaging profiles \u0026amp; the particular times shared.\u003C\/li\u003E\u003C\/ul\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThe biggest concept I will disprove in this article is that, All posts from a specific Google+ profile are generally equal in ranking authority \u0026amp; stay that way for any length of time. In fact I've done some detailed analysis on this \u0026amp; will show you there is a wide range of authority levels that individual posts receive, with engagement typically being the biggest varying factor. I will also show you how that ranking power rises \u0026amp; falls based on the ever changing conditions of the Google+ stream.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Ci\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003EConcept Busted:\u003C\/span\u003E\u003C\/i\u003E\u003Cbr \/\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E\u003Cspan style=\"color: #cc0000;\"\u003E\u003Ci\u003E\u003C\/i\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/div\u003E\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Cb\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E\u003Cspan style=\"color: #cc0000;\"\u003E\u003Ci\u003EAll posts from any \u003Cu\u003Eone specific Google+ profile\u003C\/u\u003E are generally equal in ranking authority \u0026amp; will stay that way for a predictable length of time.\u003C\/i\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/b\u003E\u003C\/div\u003E\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv style=\"text-align: center;\"\u003E┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅\u003C\/div\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/01\/google-plus-authority-from-social-seo.html\"\u003EGoogle Plus Authority is Powered by People - G+ SEO 2014 ①\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/01\/my-google-seo-ideas-confirmed.html\"\u003EMy Google+ SEO Ideas Confirmed After 322 Days - G+ SEO 2014 ②\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/02\/missing-gplus-pagerank-google-plus-seo3.html\"\u003EPageRank Crawls \u0026amp; The Missing G+ PR Phenomena - G+ SEO 2014 ③\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Ca href=\"http:\/\/www.realsmo.com\/2014\/03\/how-google-plus-seo-affects-search-rank.html\"\u003EHow Google Plus SEO Affects Posts \u0026amp; Search Rank - G+ SEO 2014 ④\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: center;\"\u003E┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅┅\u003C\/div\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ch3 id=\"1\"\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E1. Mystery of the social media post's ranking roller coaster.\u003C\/span\u003E\u003C\/h3\u003E\u003Cspan style=\"color: #cc0000;\"\u003E▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔\u003C\/span\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ESeveral common behaviors are often noticed with the way Google+ posts rank in Google Search that are quite unlike the search ranking patterns we have been familiar with from traditional webpages. \u003C\/b\u003EUnderstanding the patterns that this content usually follows in search \u0026amp; why, can explain a lot of the confusing anomalies that have been seen when trying to test the results of a Google+ campaign, or the search ranking affects of specific Google+ content.\u003Cbr \/\u003E\u003Cbr \/\u003EComplicating this matter considerably, is that these search ranking behaviors can vary widely depending on the authority of the particular profile or page sharing the content, the reception of that content from relevant followers, the authority of those followers, the timing of the posted content \u0026amp; the ongoing posting habits of not only the original posting profile, but also all of the profiles who reshare that content.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EIn general though, we see the ranking patterns of fairly popular posts as follows...\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Col\u003E\u003Cli\u003EAn original Google+ post is publicly published.\u003C\/li\u003E\u003Cli\u003EWithin hours, or sometimes days, the post is crawled \u0026amp; indexed by Google Search.\u003C\/li\u003E\u003Cli\u003EThe initial search ranking position for the post is typically just moderate.\u003C\/li\u003E\u003Cli\u003EOther Google Plussers start engaging with and sharing the post.\u003C\/li\u003E\u003Cli\u003EWithin hours or days, the post gains authority \u0026amp; starts rising to first page ranking positions.\u003C\/li\u003E\u003Cli\u003EHigher authority G+ Profile shares may quickly or immediately outrank the original post.\u003C\/li\u003E\u003Cli\u003EThe higher authority shares may get indexed first \u0026amp; in that case usually outrank the original.\u003C\/li\u003E\u003Cli\u003EThe ranking of this G+ content will continue to rise erratically over the following days.\u003C\/li\u003E\u003Cli\u003EAfter days or weeks the G+ content noticeably drops, then settles to a more stable rank position.\u003C\/li\u003E\u003Cli\u003EThe original post sometimes ends up retaining enough authority to outrank earlier authority shares.\u003C\/li\u003E\u003C\/ol\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThis \u003Cb\u003Esocial media search ranking roller coaster\u003C\/b\u003E can be terribly perplexing \u0026amp; even frustrating to many, because they may get terribly excited by the initial high content rank, then equally disheartened by its settling.\u003Cbr \/\u003E\u003Cbr \/\u003EThis quick rise \u0026amp; then gradual falling pattern has sometimes been attributed to Google's Query Deserves Freshness (QDF) algorithm, first described June 2007, by Amit Singhal in New York Times, \u003Ca href=\"http:\/\/www.nytimes.com\/2007\/06\/03\/business\/yourmoney\/03google.html\" target=\"_blank\"\u003EGoogle Keeps Tweaking its Search Engine.\u003C\/a\u003E Certainly this is an important factor for plenty of notable fresh topics, especially newsworthy stories. Matt Cutts also discusses these phenomena in Why does a page's ranking change over time.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/BzfK6isC7CA?rel=0\" width=\"560\"\u003E\u003C\/iframe\u003E\u003C\/div\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThe QDF algorithm works great for and explains many notable new topics, but this doesn't explain the ranking patterns we see throughout most social media content, namely content that is not particularly notable, is not a timely topic, and is sometimes just reshares of previous stories, but not necessarily new. \u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ch3 id=\"2\"\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E2. Google+ content changes authority with the flow of the stream.\u003C\/span\u003E\u003C\/h3\u003E\u003Cspan style=\"color: #cc0000;\"\u003E▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔\u003C\/span\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EUnlike the design structure of traditional websites, Google+ posts are all linked from, but travel in only one direction from the strong authority homepage \u0026amp; that is AWAY.\u003C\/b\u003E What I mean by the homepage is the Google+ content that first loads from a profile without you scrolling down the stream to other pages, which are then loaded as you reach them. If you view the source code to an uncached profile page prior to scrolling, you will see there are a limited number of posts there.\u003Cbr \/\u003E\u003Cbr \/\u003EThe authority that Google+ posts receive is PageRank, and PageRank was originally designed as a probability algorithm, a calculation of the odds that a random surfer will find your page. \u003Cb\u003ESo in general, the intention is that the further away a page gets from its primary linked source\/s (ie. connected nodes) the lower its PageRank goes.\u003C\/b\u003E On a side note, there have since been a variety of PageRank types \u0026amp; refinement algorithms, as well as reasons why the random surfer model does not apply quite the same way that it used to, namely since the introduction of nofollow links.\u0026nbsp; \u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E\u003Cspan style=\"color: #cc0000;\"\u003E\u003Ci\u003EPageRank can be thought of as a model of user behavior. We assume there is a \"random surfer\" who is given a web page at random and keeps clicking on links, never hitting \"back\" but eventually gets bored and starts on another random page. The probability that the random surfer visits a page is its PageRank.\u0026nbsp;\u003C\/i\u003E\u003C\/span\u003E\u003C\/span\u003E Lawrence Page 1998\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EA fresh Google+ post starts out with the highest level of authority available from its own homepage,\u003C\/b\u003E as newer posts are added above, its authority, as well as its freshness and relevance gradually decrease. Under typical circumstances on an active profile, for a post that is \u003Cb\u003ENOT re-shared or appropriately engaged with\u003C\/b\u003E, by the time this post reaches the Google Search index, hours or even days later, its maximum authority level has already been reached \u0026amp; from there it will only decrease based on the quantity \u0026amp; type of posts continuing to be shared above on that particular profile's stream.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ESo what would happen if we could freeze a G+ profile homepage \u0026amp; stopped posting any new posts to its Posts stream?\u0026nbsp;\u003C\/b\u003E\u003C\/li\u003E\u003Cli\u003EOver time would the homepage posts lose their authority even though they're no longer being diluted by the continuing stream of fresher posts above?\u003C\/li\u003E\u003Cli\u003ECan we prove that these posts would actually keep their inherited high homepage authority if they remained on the top homepage just like links would on a traditional website?\u003C\/li\u003E\u003Cli\u003EYES! They would retain high homepage authority in the same way as links on a website homepage.\u003C\/li\u003E\u003Cli\u003EOf course that's very hard to prove, because popular G+ profiles don't stop regularly posting.\u003C\/li\u003E\u003Cli\u003EExcept, I have found the following perfect example of a PR 6\u0026nbsp;profile that stopped posting for well over a year \u0026amp; the intervening PageRank updates show the real story...\u003C\/li\u003E\u003C\/ul\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv style=\"text-align: center;\"\u003EComplete spreadsheet at \u003Ca href=\"https:\/\/docs.google.com\/spreadsheet\/ccc?key=0AuALB-c5A_3vdDlrRlI5d2xCTWxrUDVZTFZiMlFscnc\u0026amp;usp=sharing\" rel=\"nofollow\"\u003EGoogle Plus Post Ranks In-depth Analysis - by Joshua Berg\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"http:\/\/4.bp.blogspot.com\/-TyvHP9g6Zzw\/UxhAmjGJTrI\/AAAAAAAAHBc\/9YJiLogixb4\/s1600\/google-plus-seo-4-high-authority-posts.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cbr \/\u003E\u003C\/a\u003E\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-f1AcxXPARs4\/UxjHPq_vZzI\/AAAAAAAAHCQ\/D-9x5pRGKsQ\/s1600\/google-plus-seo-4-high-authority-posts2.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/2.bp.blogspot.com\/-f1AcxXPARs4\/UxjHPq_vZzI\/AAAAAAAAHCQ\/D-9x5pRGKsQ\/s1600\/google-plus-seo-4-high-authority-posts2.png\" height=\"462\" width=\"640\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EThis does not at all mean that a G+ post reaches its maximum authority potential when first posted, because in fact most of the authority a Google+ post potentially receives is from reshares by other profiles. \u003C\/b\u003EWhile Google+ posts that receive no engagement at all even from high authority profiles, typically receive negligible search ranking authority.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Cdiv style=\"text-align: center;\"\u003E\u003Cspan style=\"color: #cc0000;\"\u003E\u003Cb\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E\u003Ci\u003EGoogle+ posts that receive no engagement at all even from high authority profiles, typically receive no observable ranking authority.\u003C\/i\u003E\u003C\/span\u003E\u003C\/b\u003E\u003C\/span\u003E\u003C\/div\u003E\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThis downward spiral of unengaged post authority is similar to what was observed and covered in a September 17, 2013 article... \u003Ca href=\"http:\/\/searchengineland.com\/study-shows-no-clear-evidence-that-google-plus-drives-ranking-171789\" rel=\"nofollow\" target=\"_blank\"\u003EStudy Shows No Clear Evidence That Google+ Drives Ranking\u003C\/a\u003E.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EWhile this study was excellent in principle \u0026amp;technical execution, \u003Cb\u003Ethe plan to isolate each Google+ share and not allow cross platform engagement\u003C\/b\u003E (that also being unnatural for high authority shares of quality  content), ultimately led to an observable falling graph line of all the  linked test pages in search ranking results and an observation of \"no clear evidence that Google+ drives ranking.\" If this study had instead been  titled, \u003Cu\u003E\u003Cspan style=\"color: #660000;\"\u003EStudy Shows \u003Cb\u003EIsolated and Un-engaging \u003C\/b\u003EGoogle+ Posts \u003Cb\u003EDo Not \u003C\/b\u003EDrive Ranking.\u003C\/span\u003E\u003C\/u\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E...then I would have to agree, as results were quite similar to the common pattern of unengaging posts.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EI have previously mentioned other flaws in said test (including irrelevant titles \u0026amp; orphaned test pages), but which I currently do not believe would have caused quite as poor a showing if at least the posts had received a good level of on platform authority reshares \u0026amp; user engagement.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ch3 id=\"3\"\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E3. In search of the Google+ post authority source.\u003C\/span\u003E\u003C\/h3\u003E\u003Cspan style=\"color: #cc0000;\"\u003E▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔\u003C\/span\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ESo where do individual G+ posts get most of their ranking authority from if not from the initial high authority profiles they are posted on?\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cul\u003E\u003Cli\u003EIs there observable evidence that shows varied authority levels received by G+ posts?\u003C\/li\u003E\u003Cli\u003EHow do we prove Google+ posts on the same profile receive diverse levels of authority?\u003C\/li\u003E\u003Cli\u003EWhat is particularly different on G+ posts that retain high authority \u0026amp; eventually show TBPR? \u003C\/li\u003E\u003C\/ul\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ECourtesy of the 12\/13 PageRank update, we can now go back \u0026amp; find out what authority scores Google assigned to some of the past Google+ posts,\u003C\/b\u003E and see specifically how some of the different types of posts fared.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ENow this data was not nearly as easy to find as you might imagine, courtesy of several major changes in Google Plus. \u003C\/b\u003EThe first, as I mentioned in part 1 of this series, most G+ profiles \u0026amp; pages received new custom URLs prior to the last PR Toolbar 1213 update and therefore none of their posts show any PR. Secondly, sometime recently all of the canonical URL's were changed from a standard of still using the profile number, like this...\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cpre id=\"line1\"\u003E\u0026lt;\u003Cspan class=\"start-tag\"\u003Elink\u003C\/span\u003E \u003Cspan class=\"attribute-name\"\u003Erel\u003C\/span\u003E=\"\u003Ca class=\"attribute-value\" href=\"https:\/\/www.blogger.com\/null\"\u003Ecanonical\u003C\/a\u003E\" \u003Cspan class=\"attribute-name\"\u003Ehref\u003C\/span\u003E=\"\u003Ca class=\"attribute-value\" href=\"view-source:https:\/\/plus.google.com\/+JoshuaBerg\"\u003Ehttps:\/\/plus.google.com\/110133760398936676625\u003C\/a\u003E\"\u0026gt;\u003C\/pre\u003E\u003Cbr \/\u003E\u003Cbr \/\u003Eto instead showing the custom URL as the canonical, like this...\u003Cbr \/\u003E\u003Cpre id=\"line1\"\u003E\u003C\/pre\u003E\u003Cpre id=\"line1\"\u003E\u0026lt;\u003Cspan class=\"start-tag\"\u003Elink\u003C\/span\u003E \u003Cspan class=\"attribute-name\"\u003Erel\u003C\/span\u003E=\"\u003Ca class=\"attribute-value\" href=\"https:\/\/www.blogger.com\/null\"\u003Ecanonical\u003C\/a\u003E\" \u003Cspan class=\"attribute-name\"\u003Ehref\u003C\/span\u003E=\"\u003Ca class=\"attribute-value\" href=\"view-source:https:\/\/plus.google.com\/+JoshuaBerg\"\u003Ehttps:\/\/plus.google.com\/+JoshuaBerg\u003C\/a\u003E\"\u0026gt;\u003C\/pre\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThis appears to have affected a large number of posts showing TBPR. So until the next PR Toolbar update (yes, they will continue), we're not able to numerically observe a majority of the PR authority that's been distributed on the Google+ platform.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EI have however found that some G+ profiles with high authority that received custom URLs at a very early stage, do show a significant amount of PR Toolbar rankings on their older posts, for which we have to go back before the first week of September 2013 to view them.\u003Cbr \/\u003E\u003Cbr \/\u003EIt turns out the popular \u003Ca class=\"g-profile\" href=\"https:\/\/plus.google.com\/113217924531763968801\" target=\"_blank\"\u003E+Danny Sullivan\u003C\/a\u003E profile has a good deal of observable data on last year's posts. While I have analyzed and observed hundreds of different posts and profiles with mostly similar patterns (and a few anomalies), for now we will stick with the data on this specific profile.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"http:\/\/3.bp.blogspot.com\/-FeCFDivqDFU\/Uxhb0bb1aHI\/AAAAAAAAHBs\/7dUG8dIKjMQ\/s1600\/google-plus-seo-4-dannys-pagerank-posts.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-FeCFDivqDFU\/Uxhb0bb1aHI\/AAAAAAAAHBs\/7dUG8dIKjMQ\/s1600\/google-plus-seo-4-dannys-pagerank-posts.png\" height=\"480\" width=\"640\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003E\u003Cdiv style=\"text-align: center;\"\u003EComplete spreadsheet at \u003Ca href=\"https:\/\/docs.google.com\/spreadsheet\/ccc?key=0AuALB-c5A_3vdDlrRlI5d2xCTWxrUDVZTFZiMlFscnc\u0026amp;usp=sharing\" rel=\"nofollow\"\u003EGoogle Plus Post Ranks In-depth Analysis - by Joshua Berg\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003ESo what can we see from the above \u0026amp; related data? G+ posts that receive a significant amount of direct engagement (mostly direct shares), especially from high authority profiles, eventually retain good amounts of authority \u0026amp; may later end up showing TBPR.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EOn the other hand, analysis of hundreds of posts that did not retain notable authority after a significant period of time, shows that on average they have less cross engagement from other G+ users.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EEspecially notable though, is that no matter how much PR authority a profile has, its posts will *never receive enough authority to show TBPR if there are no reshares \u0026amp; engagement from other G+ users.\u003C\/b\u003E \u003Cbr \/\u003E\u003Cspan style=\"font-size: x-small;\"\u003E[*an exception to this would be the top posts on a frozen profile stream as mentioned above.]\u003C\/span\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThe following is also observable in lower authority G+ posts... \u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cul\u003E\u003Cli\u003EGoogle+ posts that receive no authority reshares eventually retain comparatively low authority.\u003C\/li\u003E\u003Cli\u003EEven high authority shares eventually retain little authority without sufficient engagement.\u003C\/li\u003E\u003Cli\u003EInitial shares on a G+ profile homepage, closely mirror authority of the profile's own tabs.\u003C\/li\u003E\u003Cli\u003EVery important to note, \u003Cb\u003Ethe PR0 is actually blank (N\/A) \u0026amp; does not mean absolutely no PR.\u003C\/b\u003E\u003C\/li\u003E\u003Cli\u003EPR blank (N\/A) only means there were not enough back links to reach a TBPR of 1.\u003C\/li\u003E\u003C\/ul\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"http:\/\/4.bp.blogspot.com\/-t5Ei2bXUVZ0\/Uxhr6QI4eaI\/AAAAAAAAHB8\/em6x3gwtMgw\/s1600\/google-plus-seo-4-dannys-low-authority-posts.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-t5Ei2bXUVZ0\/Uxhr6QI4eaI\/AAAAAAAAHB8\/em6x3gwtMgw\/s1600\/google-plus-seo-4-dannys-low-authority-posts.png\" height=\"478\" width=\"640\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: center;\"\u003EComplete spreadsheet at \u003Ca href=\"https:\/\/docs.google.com\/spreadsheet\/ccc?key=0AuALB-c5A_3vdDlrRlI5d2xCTWxrUDVZTFZiMlFscnc\u0026amp;usp=sharing\" rel=\"nofollow\"\u003EGoogle Plus Post Ranks In-depth Analysis - by Joshua Berg\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ch3 id=\"4\"\u003E\u003Cspan style=\"font-family: Georgia,\u0026quot;Times New Roman\u0026quot;,serif;\"\u003E4. G+ rocket booster gets pages seen, but then pages must carry it.\u003C\/span\u003E\u003C\/h3\u003E\u003Cspan style=\"color: #cc0000;\"\u003E▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔\u003C\/span\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EIn conclusion, what search ranking benefits can we get from posting on Google+? \u003C\/b\u003EWhat is the point of trying to collect PR from follow hyperlinks in the G+ stream if it is continuously being diluted by the regular stream of new content?\u003Cbr \/\u003E\u003Cbr \/\u003EIn my opinion this is another reason why John Mueller's caution is good advice, which I wrote about in, \u003Ca href=\"http:\/\/www.realsmo.com\/2014\/01\/missing-gplus-pagerank-google-plus-seo3.html#5\"\u003EJohn Mueller speaks out - on not using G+ just to build PageRank\u003C\/a\u003E that...\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Ci\u003ESo I think if you're using Google Plus as a way of link building to  try to drive PageRank to your site, you're probably doing it wrong. So  that's not something where I'd focus on anything like PageRank, but  instead use Google Plus to kind of engage with your audience \u0026amp; make  sure that you're doing the right thing on your website, see what people  are interested in \u0026amp; see what you could be improving on your website. \u003C\/i\u003E\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Ci\u003EAnd I wouldn't use that as a way to kind of drive PageRank to your site.\u003C\/i\u003E\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EThe biggest theme I want to express through this series is that, the power of Google+ is all about the people.\u003C\/b\u003E Which is why I started this series with, \u003Ca href=\"http:\/\/www.realsmo.com\/2014\/01\/google-plus-authority-from-social-seo.html\"\u003EGoogle Plus Authority is Powered by People - G+ SEO 2014 ①\u003C\/a\u003E. As John Mueller goes on to say...\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cblockquote class=\"tr_bq\"\u003E\u003Cb\u003E\u003Cspan style=\"color: #cc0000;\"\u003E\u003Ci\u003EI'd really try to use Google Plus more as a way to engage with people  and to interact with them, share your content, see how people react to  it \u0026amp; think about ways that you could improve your content together.\u003C\/i\u003E\u003C\/span\u003E\u003C\/b\u003E\u003C\/blockquote\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EThat said, there are other more important ranking benefits to be received which are not yet well covered and which we will see more of as the Google+ platform matures. \u003Cb\u003EGoogle+ and its relative, Google Authorship, were specifically structured so that authority from authors' content would flow into their profiles \u0026amp; not by default away from.\u003C\/b\u003E There are significant reasons for that which will become clearer as we continue this story. This is both how and why Google Authorship was setup and the benefits to be seen from this are only just beginning to be understood and I'll have more on this soon.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EWhat I have seen that is particularly advantageous about using G+ to promote high quality \u0026amp; engaging website pages and blogs is that, \u003Cb\u003Ea popular post can become a real rocket booster for your blog or webpage,\u003C\/b\u003E pushing it up quickly in the Google's search results where it can start to gather other confirmatory ranking signals, such as CTR and other positive patterns in user behavior.\u003Cbr \/\u003E\u003Cbr \/\u003EFrom there it is up to the quality and interest of your content, as to whether it will continue to receive other positive affirmations from the wider web. Positive citations from other peers for example, would typically be a next step that we would see in the continuing footprint of quality content.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/www.realsmo.com\/feeds\/3917823406484863638\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/www.realsmo.com\/2014\/03\/how-google-plus-seo-affects-search-rank.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/3759980671192386261\/posts\/default\/3917823406484863638"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/3759980671192386261\/posts\/default\/3917823406484863638"},{"rel":"alternate","type":"text/html","href":"http:\/\/www.realsmo.com\/2014\/03\/how-google-plus-seo-affects-search-rank.html","title":"How Google Plus SEO Affects Posts \u0026 Search Rank - G+ SEO 2014 ④"}],"author":[{"name":{"$t":"Joshua Berg"},"uri":{"$t":"https:\/\/plus.google.com\/110133760398936676625"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/lh3.googleusercontent.com\/-kcGW80--2bk\/AAAAAAAAAAI\/AAAAAAAAK9g\/KAgVF8x-5dA\/s512-c\/photo.jpg"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/2.bp.blogspot.com\/-1ik7I8sZlss\/UxshyyfpEAI\/AAAAAAAAHEM\/_-USExEvGA8\/s72-c\/google-plus-seo-4logo.gif","height":"72","width":"72"},"thr$total":{"$t":"0"},"gd$extendedProperty":[{"name":"commentSource","value":"1"},{"name":"commentModerationMode","value":"FILTERED_POSTMOD"}]},{"id":{"$t":"tag:blogger.com,1999:blog-3759980671192386261.post-7434507726164008785"},"published":{"$t":"2013-03-29T11:00:00.000-05:00"},"updated":{"$t":"2013-06-08T01:35:15.788-05:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"AuthorRank"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Google Authorship"}],"title":{"type":"text","$t":"Apparently Google AuthorRank is actually called Agent Rank."},"content":{"type":"html","$t":"\u003Cbr \/\u003E\u003Ch2\u003E\u003Cb\u003EApparently Author Rank isn't \"Author Rank\" \u0026amp; was it ever?\u003C\/b\u003E\u0026nbsp;\u003C\/h2\u003E\u003Ch2\u003E\u003C\/h2\u003EAccording to \u003Cspan class=\"proflinkWrapper\"\u003E\u003Cspan class=\"proflinkPrefix\"\u003E+\u003C\/span\u003E\u003Ca class=\"proflink\" href=\"https:\/\/plus.google.com\/106515636986325493284\" rel=\"nofollow\"\u003EBill Slawski\u003C\/a\u003E\u003C\/span\u003E's latest update on this, we may need to call it more accurately, \u003Cb\u003E\"Agent Rank\"\u003C\/b\u003E.\u003Cbr \/\u003E\u003Cbr \/\u003ESee the great discussion in the Authorship community, \u003Ca class=\"ot-anchor\" href=\"https:\/\/plus.google.com\/107022061436866576067\/posts\/VU4KuoGT3Uy\" rel=\"nofollow\"\u003Ehttps:\/\/plus.google.com\/107022061436866576067\/posts\/VU4KuoGT3Uy\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EOn his SeoByTheSea Blog \u003Ca class=\"ot-anchor\" href=\"http:\/\/goo.gl\/dBf9H\" rel=\"nofollow\"\u003Ehttp:\/\/goo.gl\/dBf9H\u003C\/a\u003E \u003Cb\u003EBill Slawski writes,\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ci\u003E\"The  Agent Rank patent itself was granted by the USPTO on July 21, 2009. Two  continuation versions of the patent were also filed by Google since  then, with one stressing the portability of reputation scores for  agents, and the other pointing out that not all endorsements from Agents  are equal.\"\u003C\/i\u003E \u003Ca class=\"ot-anchor\" href=\"http:\/\/goo.gl\/AEOpN\" rel=\"nofollow\"\u003Ehttp:\/\/goo.gl\/AEOpN\u003C\/a\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ci\u003E\"I  hope that we never do see an “Author Rank,” but would prefer the Agent  Rank described in the first patent, where the reputation scores of all  of the people who put together the content of a page played a role in  the ranking of that page.\"\u003C\/i\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cdiv class=\"Yj Fg aFDIab FB\" style=\"text-align: center;\"\u003E\u003Ca class=\"a-n ot-anchor Mn\" href=\"https:\/\/plus.google.com\/photos\/110133760398936676625\/albums\/5860626936790201217\/5860626933103004818?authkey=CLrV88uvxuqreQ\" rel=\"nofollow\" tabindex=\"0\" target=\"_blank\"\u003E\u003Cimg class=\"ev MAvK1e lg7oNe\" src=\"https:\/\/lh4.googleusercontent.com\/-J8aSfS0cFr4\/UVUhJQyxDJI\/AAAAAAAABGU\/gZWZW5wlBrs\/w506-h380-o\/agent-rank-vs-author-rank-bill-slawski.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003E\u0026nbsp; \u003Cbr \/\u003EAs a fickler for details, I am one  hundred percent in agreement with Bill on this. When we get into  discussing such technical things as algorithms, history of, progress,  updates \u0026amp; patents, \u003Cb\u003EI believe it is critical to call a spade a  spade in order to have a better collective understanding and confluence  of knowledge on the topic \u0026amp; all others relative.\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ESo this is me officially coming out to call it Agent Rank!\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EHaving been interested in and reading many patents and trademarks at the \u003Ca class=\"ot-anchor\" href=\"http:\/\/www.uspto.gov\/\" rel=\"nofollow\"\u003Ewww.uspto.gov\u003C\/a\u003E site in the past, I don't know why I never bothered to read the details  and study the nitty gritty on this, but you can bet I'm gonna.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EApparently Microsoft has worked on a project called Author Rank though \u0026amp; I'll have to follow up on that as well.\u003C\/b\u003E Hmm... lots of interesting things to read today... \u003Ci\u003E\"BRAIN OVERLOAD!\"\u003C\/i\u003E LOL.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Ca class=\"ot-hashtag\" href=\"https:\/\/plus.google.com\/s\/%23authorrank\"\u003E#authorrank\u003C\/a\u003E   \u003Ca class=\"ot-hashtag\" href=\"https:\/\/plus.google.com\/s\/%23authorship\"\u003E#authorship\u003C\/a\u003E   \u003Ca class=\"ot-hashtag\" href=\"https:\/\/plus.google.com\/s\/%23agentrank\"\u003E#agentrank\u003C\/a\u003E   \u003Ca class=\"ot-hashtag\" href=\"https:\/\/plus.google.com\/s\/%23googlealgorithm\"\u003E#googlealgorithm\u003C\/a\u003E   \u003Ca class=\"ot-hashtag\" href=\"https:\/\/plus.google.com\/s\/%23googleplus\"\u003E#googleplus\u003C\/a\u003E   \u003Ca class=\"ot-hashtag\" href=\"https:\/\/plus.google.com\/s\/%23realestatemarketing\"\u003E#realestatemarketing\u003C\/a\u003E\u0026nbsp;  \u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/www.realsmo.com\/feeds\/7434507726164008785\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/www.realsmo.com\/2013\/03\/google-authorrank-is-actually-agent-rank.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/3759980671192386261\/posts\/default\/7434507726164008785"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/3759980671192386261\/posts\/default\/7434507726164008785"},{"rel":"alternate","type":"text/html","href":"http:\/\/www.realsmo.com\/2013\/03\/google-authorrank-is-actually-agent-rank.html","title":"Apparently Google AuthorRank is actually called Agent Rank."}],"author":[{"name":{"$t":"Joshua Berg"},"uri":{"$t":"https:\/\/plus.google.com\/110133760398936676625"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/lh3.googleusercontent.com\/-kcGW80--2bk\/AAAAAAAAAAI\/AAAAAAAAK9g\/KAgVF8x-5dA\/s512-c\/photo.jpg"}}],"thr$total":{"$t":"0"},"gd$extendedProperty":[{"name":"commentSource","value":"1"},{"name":"commentModerationMode","value":"FILTERED_POSTMOD"}]}]}});